With a deep passion for fashion, interiors, and the arts, I've always found inspiration in captivating imagery and storytelling through visuals. This motivated me to launch an online platform for content creation, styling, and branding for lifestyle companies. I now partner with high-end clients to build and execute digital and social strategies that focus on creating moments of beauty while authentically sharing their unique brand stories. (www.instagram.com/atelier.a.s/)• Executed strategic partnerships with major lifestyle brands, delivering custom content for clients such as Pottery Barn, Williams Sonoma, Lulu and Georgia, Crate and Barrel, CB2, and Jenni Kayne.• Led social media growth strategies that notably increased visibility and engagement for clients through thoughtful content design and targeted storytelling.

Spearheaded content marketing for a high-growth fintech company, driving significant gains in engagement, conversions, and revenue. • Boosted new user acquisition by 72% and free trials by 64% through a comprehensive editorial strategy spanning blog posts, ebooks, guides, reports, social media and ad copy, and video.• Implemented a data-driven approach using analytics and market research that grew engagement by 56% and led to a 243% uptick in total guide downloads.• Piloted an SEO strategy, which increased the articles ranking on Google’s first page by 275%.

Built and scaled the content engine for MyCase (acquired by AffiniPay).• Developed a comprehensive editorial strategy that fueled demand generation, supported campaigns, and established thought leadership while driving SEO growth. Curated educational, interactive, and value-driven content that resonated with target audiences. • Launched a webinar program (now a top lead-gen channel) delivering 300+ MQLs per month with a 49% win rate.• Led a company-wide rebranding initiative by defining a cohesive brand voice and tone, ensuring consistency across all customer touchpoints, including website landing pages.

As their first content marketing leader, created and implemented a measurable content strategy aligned with company goals, resulting in substantial growth in engagement and lead generation.• Increased content engagement by 128% and conversions by 84% through targeted campaigns.

Developed and executed an editorial strategy focused on brand storytelling and community building.• Grew brand visibility, achieving a 136% increase in impressions, 88% increase in engagement, 101% increase in page views, 83% increase in followers, 94% increase in website visits, and 106% increase in unique visitors.