Asyraf Rasid Email & Phone Number

Singapore

Singapore

• Led the comprehensive documentation of existing Figma working files at Jetpac, enhancingaccessibility for both current and future designers• Collaborated with cross-functional teams to develop an end-to-end user journey flow facilitatingseamless migration of Singapore users to the global Jetpac product• Designed several MVPs for Circles.Life new AI Store initiative, focusing on a seamless end-to-end userjourney

Product Design Intern under Circles New Business Build venture, Jetpac Global. A travel eSIM venture to provide seamless connectivity without the hassle of a physical eSIM.• Transformed Jetpac's onboarding process, resulting in a 20% surge in user satisfaction and an 87.5%reduction in related customer tickets• Redesigned the Jetpac app's dashboard to tackle most demanding user problems and reiterating themthrough user testing and feedback from stakeholders and software engineers• Actively contributed to the maintenance and evolution of Design Systems alongside the design teamIntroduced A/B testing to measure design performance for our product detail pages, increasing averageconversion rate by 33%• Contributed to the end-to-end design process by creating wireframes, user flows, and interface elements, ensuring a seamless and intuitive user experience.• Collaborated closely with the internal tech development team to implement high-quality user interface designs and ensured alignment with product requirements.• Worked on solving platform-related user issues from conceptualisation to final design, utilising design thinking methodologies and user research insights.• Synthesised user feedback, market research, and business requirements to identify pain points and opportunities, leading to developing innovative solutions that effectively addressed userneeds.• Employed a user-centred approach to iteratively test and refine design concepts, consistently delivering user interfaces with high user satisfaction.• Actively contributed to the maintenance and evolution of Design Systems alongside the product design team, fostering design consistency, clear communication and efficiency.

Singapore

I produce content regarding the newly released One Piece Card game, as an source of information and product opening reviews. I bridge the Japanese version of the game with the English release and have amassed close to 5,000 subscribers within 6 months of starting the channel. The channel has now reached over 18,000 subscribers and growing.I was one of the main commentators and host for Singapore's Grand Asia Open event, Bandai Card Festival (Singapore) and various One Piece Championship events.I've had interviews with IGN South East Asia and the Volume One Podcast regarding my content creation journey, and am working with companies for sponsorship for the channel. The channel has been sponsored by brands such as Elestrals LLC, Meccha Japan, Minnatopia, Kaizoku Kards, and various other companies.

Singapore

I conceptualise print advertisements for Premium Motoring and Audi Singapore to feature on SPH's Life! Motoring for their weekly tactical adverts. As the company's main contact point between the agency and the clients, I ensure all cross-functional communication is properly documented between teams, alongside curating and producing digital imaging web and social banners for SGCarmart and Audi Singapore's brand portal websites.My role requires me to be familiar with Adobe's creative suite, such a Photoshop, Illustrator, Premier Pro, After Effects and InDesign. Here are some of the brands I was in charge of:AudiHyundai TivoliRHB BankSuntec CityKey responsibilities:• Collaborated closely with clients to ensure they get their vision of the tactical adverts to drive sales for the business• Designed and optimised the agency's process for curating Audi Singapore's design system, categorising various car models and type for ease of design, which led to a 50% increase in efficiency• Conceptualised and produced high quality weekly tactical adverts which led to a week by week increase in sales for Audi Singapore• Established design templates for various clients for company use, leading to overall improvements in team productivity• Created new branding guides for agency's video content project - iCollect. Produced and edited the first few episodes and drafted the format for the documentary mini-sodes

At Chow Social, we worked with multiple F&B business to curate and plan their social media presence and marketing efforts. I worked with clients such as Sarnies, Smoke & Mirrors, Little Farms, Ce La Vi, Ottomani and was the main account executive handling the Wing Zone account. I aided the Chow Social team with their main photography and videography needs and was the main media lead for most of the food photography shoots and social media video reels.• Managed F&B clients social media accounts, which led to a 20% increase in followers and engagement across all accounts• Created company guidelines and procedures to ensure consistency across photo and video assets• Supported other account executives in their media work in curating assets for their respective social media posts• Guided the interns in crafting design projects and collaterals to use for clients social media posts and store collaterals• Communicated with different F&B owners to arrange media shoots, collateral production and interviews with key staff members to use for social media• Ensured all equipment was up to date and tracked usage across all staff members in the company

Singapore

At The Right Mix, I focused on constructing full page visuals for weekly print tactical advertising for Audi Singapore for Life! Motoring under Singapore Press Holdings. I created visual elements and digital imaging for the cars and visual backgrounds for these print ads, from existing elements the client has provided. Constructed headlines and copies for these tactical ads as well, alongside the company's main copywriter.

User Experience Design Immersive

Mass Communication/Media Studies