Antoine Szalewski work email
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Antoine Szalewski personal email
Drawing on 20 years of experience in the media industry, working with major media agencies and Google, I have repeatedly observed that advertisers struggle to measure the ROI of their media investments in a simple, effective, and cost-optimized manner.That's why I created mediaROI, a platform for measuring and optimizing media mix, enabling advertisers to gauge the effectiveness of their advertising campaigns and optimize their media investments.
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Founder And CeoMediaroiCourbevoie, Fr
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Founder & CeoMediaroi Dec 2023 - PresentParis, Île-De-France, FrmediaROI helps advertisers to maximize the efficiency of their marketing strategy based on the Unified Marketing Measurement methodology (based on Marketing Mix Modeling + AI).mediaROI's MMM enables advertisers to know the media contribution, ROI, and saturation of their advertising campaigns.Based on these insights, mediaROI provides an optimized media mix recommendation to enhance the cross-media ROI of advertisers and/or allows advertisers to evaluate their future media mix from our AI-powered simulator. Advertisers can access their results on a dedicated platform: www.mediaROI.io
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Head Of Measurement, Insights & Analytics, Global Client And Agency SolutionsGoogle Jul 2022 - Jul 2023Mountain View, Ca, Us- Manage & Develop a team of Global Measurement, Insights & Analytics Leads with specialty focus areas including but not limited to: Media Measurement, Storytelling / Brand Insights, Data Analysis, Account Reporting.- Engage proactively on analytical and measurement/insights priorities for key Google clients: L'OREAL, NESTLE and LVMH- Lead relationships with key client measurement stakeholders. Collaborate on developing and improving client tools to monitor executional excellence. - Engage in large scale Thought Leadership projects appropriate for client and C level engagements. -
Senior Global Client Lead, Beauty & Luxury, Large Customer Sales FranceGoogle Jul 2018 - Jun 2022Mountain View, Ca, Us- Partnership with CHANEL (Global), HERMES (Global), ESTEE LAUDER (EMEA), L'OCCITANE EN PROVENCE (Global), SHISEIDO (EMEA) and their marketing services agencies to support their digital transformation- Sales team support : business plan elaboration, sales quota estimation, mentorship- Internal and External Coaching dedicated to career development
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Agency Lead, Mid-Market Sales FranceGoogle Apr 2017 - Jun 2018Mountain View, Ca, UsManagement of sales team @Google:- Recruit, retain and lead a team of 8 people: 2 Business Development Managers and 6 Agency Account Strategists, to ensure improved business growth, high agency satisfaction and enhanced portfolio health.- Coach a team and help them engage with stakeholders in agencies. Build and actively manage effective long-term agency planning process.- Deliver business growth, engagement and client satisfaction targets for a portfolio of top agencies in France.
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Business Development Manager, Mid-Market Sales FranceGoogle Jun 2015 - Mar 2017Mountain View, Ca, UsDrive business growth by working closely with French Media Agencies:- Build partnerships with agency C-Level and key advertisers (Joint Business Plans)- Identify growth opportunities within agency portfolio- Demonstrate the strength of our Search and Branding Solutions: Google + YouTube + GDN- Collaborate on media strategies by capitalising on my previous agency experiences and leveraging Google best-in-class tools and products- Coordinate with the other teams at Google to deliver the best customer performances.
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Head Of Multiscreen @ Plus Agency For ChanelMindshare Jan 2014 - May 2015London, England, GbManagement of TV and Digital buyers team.TV, Digital, Cinema and Sponsoring media buying and strategy for WERTHEIMER GROUP (CHANEL, ERES & BOURJOIS)Multiscreen recommendations for Mindshare competitions.Multiscreen trainings for Mindshare TV buying team. -
Multiscreen StrategistStarcom Mediavest Group Aug 2012 - Dec 2013Chicago, Il, UsMonitoring and Analysing multiscreen media owners offers to integrate innovative solutions in multiscreen recommendations for Starcom clients.Creation of multiscreen mediaplanning tools: MDO (Multi Device Optimizer) and DPO (Digital Print Optimizer)In charge of TV and Digital media buying for COCA-COLA: recommendations, negotiations. Dealing Catch’Up ratecard negotiations for Starcom clients.Multiscreen recommendations for competition (win of Groupe La Poste in 2013) -
Tv Media Buying LeadStarcom Mediavest Group Apr 2010 - Jul 2012Chicago, Il, UsManagement of a 6 TV buyers team.TV media buying and strategy for COCA-COLA, SAMSUNG, WARNER BROS, HONDA, CASTORAMA, NUMERICABLE: recommendations, negotiations.TV recommendations for competition (win of Coca-Cola in 2010, Warner in 2011, Novartis in 2012). Integration of video online buying and TV sponsoring.
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Tv Media Buying ManagerOmd France Jul 2006 - Mar 2010Boulogne-Billancourt, Idf, FrManagement of a 2 TV buyers team.TV media buying for APPLE, E.LECLERC, KIA, SONY MUSIC, SONY PICTURES, WRIGLEY, AXA, BWIN: recommendations, negotiations, financial tracking and billing. -
Tv Media BuyerStarcom Mediavest Group Jan 2003 - Jun 2006Chicago, Il, UsBuying, optimization and tracking for P&G TV media campaigns
Antoine Szalewski Skills
Antoine Szalewski Education Details
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Harvard Business School OnlineDisruptive Strategy -
International MozaikLevel 1 Accreditation - International Coaching Federation
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University Of BirminghamMultimedia Design
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Tbs EducationMarketing B To B
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Iut De SceauxMarketing
Frequently Asked Questions about Antoine Szalewski
What company does Antoine Szalewski work for?
Antoine Szalewski works for Mediaroi
What is Antoine Szalewski's role at the current company?
Antoine Szalewski's current role is Founder and CEO.
What is Antoine Szalewski's email address?
Antoine Szalewski's email address is an****@****ahoo.fr
What schools did Antoine Szalewski attend?
Antoine Szalewski attended Harvard Business School Online, International Mozaik, University Of Birmingham, Tbs Education, Iut De Sceaux.
What skills is Antoine Szalewski known for?
Antoine Szalewski has skills like Marketing, Media Strategy, Media Buying, Media Planning, Digital Strategy, Ad Serving, Ad Exchanges, Digital Media, Search Advertising, Digital Marketing, New Media, Sem.
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