Digital Creative Specialist
Current• Developed and executed digital marketing strategies across web, email, and social media platforms, utilizing tools such as Figma, Adobe XD, Canva, and Creatopy to create visually compelling and on-brand content.• Led weekly advertising strategy sessions and presented to key stakeholders in company-wide meetings, using data with performance analysts to optimize marketing efforts and maximize ROI.• Created animated digital assets and multimedia content, including banner ads and social… Show more • Developed and executed digital marketing strategies across web, email, and social media platforms, utilizing tools such as Figma, Adobe XD, Canva, and Creatopy to create visually compelling and on-brand content.• Led weekly advertising strategy sessions and presented to key stakeholders in company-wide meetings, using data with performance analysts to optimize marketing efforts and maximize ROI.• Created animated digital assets and multimedia content, including banner ads and social media posts, to enhance brand visibility and audience interaction.• Manage and organize asset libraries in Figma and Google Drive, streamlining workflows by categorizing imagery by month, year, and campaign.• Ensure ADA compliancy in interactive components and visuals per ad-hoc use cases with color and content checkers. Show less