Founding Data Scientist - Caio
Current* Most importantly, fixed multi-channel attribution.* Implemented a statistical basis for investigating marketing channels.* Devised a new method in the user prompt analysis for faster inference.* Implemented the whole Machine Learning pipeline and lifecycle.* Devised two different approaches for multi-channel attribution so that users can examine the extremes.* Implemented a Machine Learning Evaluation metric for multi-channel attribution so that all users can see how "healthy" the results are.* Implementing deep learning models to estimate the multi-channel attribution.* (ONGOING) Implementing a method that converts a "zero-sum-game" into a "positive-sum-game" algorithm to see future attributions if you make one or multiple changes in your marketing strategy.
