Fashion distribution and retail company based in Istanbul and Düsseldorf.• Coordination of campaigns, promotions, and featured products.• Budget planning and creating media plans.• Planned and executed campaigns for each channel and identified unique tracking KPIs. • Class/category level forecasts that roll up to the overall E-commerce plan.• Established, analyzed, and reviewed performance metrics, such as sales, website data and inventory.• Continuously researched marketing campaigns and drove customer engagement with website innovations and marketing strategies.• Maintain store appearance and visual merchandise standards.

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