Atalbihari Baddar Email & Phone Number

Chennai, Tamil Nadu, India

Providing assistance to Marketing & IT teams in companies in planning and execution phases of Digital Strategies, Projects resulting in leads, revenue generation and enhanced Customer Experience.Utilizing expertise in marketing & management to develop and execute a comprehensive project delivery strategies, fostering partnerships, and effectively leveraging digital platforms.

Portugal, Chennai

Championed the creation and execution of Digital Initiatives and Brand promotions for MGM Muthu Hotels, Albufeira, Portugal, covering 36 resorts in 8 countries, driving a 25% surge in online customer interactions and a marked improvement in customer satisfaction and loyalty. Oversaw the development and management of multilingual brand websites and subsites, resulting in a 20% increase in online conversions and overall business revenue. Implemented custom holiday booking engine solutions for Portugal & England, Cuba and Kenya, leading to a 20% boost in customer satisfaction and repeat bookings.Delivered a 30% increase in ROAS for MGM Muthu Hotels through strategic planning and execution of Digital Marketing and Brand Positioning Campaigns, leading to a significant boost in brand owned digital channels' share of business. Achieved and maintained ROAS between 4 to 7 for monthly spends of average Euro 25,000, driving consistent and profitable digital marketing performance. Generated a 20% increase in lead and booking funnel conversions by effectively planning and implementing monthly Social Media and Email campaigns to drive direct trafficManaged a team of 20 personnel across multiple countries inclusive of Resort Managers, Sales Teams & IT Teams, ensuring effective communication and collaboration, and achieving project completion on time or ahead of schedule. Implemented project management best practices resulted in a 20% reduction in project costs and a 30% increase in project success rate.

Chennai Area, India

Championed and implemented a digital strategy for Sterling Holiday Resorts Limited, a USD 145 Million valuation company, resulting in increased brand awareness, customer engagement & revenue generation. Streamlined digital transformation resulted in an 80% increase in direct room bookings, driving revenue growth from INR14L to INR4.5Cr per annum. Adoption of digital payment systems for Timeshare Membership Customer base delivered an impressive revenue growth of INR 11Cr annually, significantly enhancing company's annual financial goals.Initiated and directed a successful INR 5Cr initiative to revamp the company's mobile and web platform to allow membership management & holiday bookings, which improved customer satisfaction scores by 100% and increased digital sales by above 60%. Implemented a robust data analytics framework that enabled real-time insights into customer behavior, driving a 20% increase in cross-sell and up-sell opportunities and a 15% uplift in customer retention rates.Directed over 30 successful digital and social media campaigns, achieved 5.5L Facebook followers and 2.8L Youtube video views for 150+ videos, boosting brand visibility and engagement resulting in 80% increase in positive online reviews. Effectively managed multiple web & mobile development, digital & social media, ORM agencies, which enhanced brand reputation and customer satisfaction.Led the development of comprehensive project plans for large-scale web projects and applications, including timeline and budget tracking. Implemented Agile methodology to manage software development life cycle, ensuring on-time delivery of projects and meeting quality standards Mentored internal digital IT & Marketing teams to achieve 100% improvement in project efficiency, resulting in a 100% increase in overall digital revenue from the online segment.

Chennai Area, India

Drove the strategic planning and execution of web initiatives, leading a cross-departmental team of 25+ stakeholders to launch a flagship portal clubmahindra.com that increased user engagement by 200% and generated a 150% increase in revenue generation within the first year. Drove the strategic planning and execution of online marketing & lead generation initiatives, resulting in a 150% increase in user engagement and a 35% increase in online revenue within the first year by leveraging analytics and state-of-the-art digital marketing techniques.Led the analysis of organizational needs and goals resulting in the successful design and implementation of 12 internal and external websites and related applications, improving user engagement. Spearheaded Internal IT teams, Infra teams and Agency teams in the design and deployment of product websites built with content management systems, enhanced website functionality and user engagement of websites, which helped in the timely roll-out of new hospitality products.

Bengaluru Area, India

Participated in the development of over 20 web projects in a 12-month period, consistently delivering all projects on time and under budget by 10%, through strategic planning, resource allocation across global teams. Customer facing web projects: Yahoo! Mail Classic, Y! SiteBuilder, Yahoo! Small Biz (India) portal, Y! Universal Header, Customer Care Tool, DIFM Tool, SMB Webhosting control panel, SMB Re-delegation process. Internal web tools for data management : Build.Corp.yahoo.com, Package Auditor, Senor.corp.yahoo.com, OPSR (Operations Report), Outage tool, Yahoo Backyard. Engineered responsive user interfaces for high-traffic Yahoo! platforms, by utilizing JavaScript, CSS, Semantic HTML, Ajax, DOM and YUI and Yahoo! Page grids resulting in on-time delivery of critical projects.

Pune Area, India

Led team of 11 web & graphics designers, developers to develop and deploy SchoolsOnInet.com (SOIN), an online web platform for K12 educational institutes in USA developed in ASP, ASP.net. The platform connected Teachers - Administrators – Parents - Students, allowing them to manage all school-related activities online. The platform had various features like Student Profile Management, Homework Assignment, Student Progress Report, Bus Schedule, Weekly Food Menu, PTA Communicator, Mailbox, Photo/Video Gallery etc. Oversaw successful delivery of SOIN platform on time to 12+ educational institutes in New York and New Jersey USA by applying Agile methodologies, enhancing communication between cross-disciplinary teams, and meticulously tracking project milestones.

Pune Area, India

Designed and deployed a website promoting various biometric products, incorporating enhanced user experience and SEO content targeted to the European market, which led to a 35% increase in sales leads from Google Search within the first three months post-launch. Developed end to end design package for biometric products including CD intros, presentations, Product Catalogs using Flash and scripting, Product CD Cover, Brochure, Magazine Advertises, Product booklets, Product overlays, Software interface design & website landing pages.

Pune, Maharashtra, India

Conceptualized and produced over 300 custom graphic designs for digital and print media within one year, increasing client engagement by 25% while adhering to brand guidelines and maintaining a consistent visual identity across creative deliverables. Handled 15+ client accounts of various types of industries, delivering Custom Graphic Designs, Logos, CD intros, presentations, Product Catalogs using Macromedia Flash, CD covers, Outdoor - Exhibition panel design, Magazine advertisement design, Designs for Brochures, Product catalogs and websites.

Pune Area, India

Created & maintained a comprehensive brand identity package for a multilevel marketing startup, including logo, web design, and marketing materials, contributing to customer engagement, awareness & retention post-launch.

Pune Area, India

Managed daily operational activities of the institute, while concurrently teaching advanced Graphics and Multimedia programming courses to over 150 students, enhancing the institute's curriculum and student proficiency.

Master Of Business Administration - Mba, Marketing

Activities and Societies: Member of Binary University Alumni Association

Edmm, Marketing

Edmm, Marketing

Activities and Societies: Member of LIBA Alumni Association

B.C.S., Computer Science

Activities and Societies: Member of Fergusson Alumni Association