Responsibilities:• Building and running the Marketing Department from the ground up : implementation, control and evaluation of KPIs, people management• Brand building development and implementation, localization of international strategies• Planning, control and execution of annual brand budgets, P&L management• Marketing 360° planning, execution and measurement (ROI, ROMI)• Media planning (ATL, digital, new media platforms)• Sponsorship and partnership programs (Disney, Nickelodeon, Carousel, Mult, ivi.ru, Likee, Tiktok, YouTube)• Marketing content production (video, digital assets, photo)• Brands distribution and trade-marketing support planning, development and evaluation.• Participation in negotiations with major brick & mortar retailers (Detski mir, Korablik, toy.ru, Lenta etc) and marketplaces (Wildberries, Ozon, Beru.ru etc.)• Board of directors’ membership, strategic planningKey achievements:• Built and launched the Strategic Marketing Department from scratch• Have been running the team of 10 managers on a daily basis from setting commercial goals and KPIs to solving organizational, resource problems since starting this role.• Brought in the systematic approach to the brand building and marketing planning.• Increased company turnover in 2019 by 100% from 2018 mostly as a result of marketing initiatives. According to NPD Russia data, Rosman was the fastest growing toy company in 2019.• “Screechers Wild” distributed by Rosman has been included in the top 10 most desirable toys for boys in 2019 based on sales (NPD Russia data).• “Infinity Nado” has been included in the top 3 fastest growing brands for boys in 2019 based on sales (NPD Russia data).

* launch and deliver a product strategy in according with the company's objectives; * analyze the market and competitors; * produce a budget, take a profit and loss responsibility; * analyze the stock turn and develop the brand portfolio; * supervise editorial, design and production departments work to ensure the successful product launch; * engage support and agreement for the strategy from key stakeholders so that implementation and compliance are optimal; * participate in international fairs and conduct negotiations with prospective and key partners; * make the presentations of the assortment for business partners.

* engaged support from licensers to develop the effective output of product line within brand guidelines; * participated in arrangement of quotations for purchase of licenses, such as Disney, The Smurfs, Dora the Explorer, Monster High, Peppa Pig, Masha and the Bear etc.; * launched a greenfield project for the Russian market - leisure products; * participated in development of brands promotion and distribution strategy.

* developed tactical plans for key projects promotion (selected appropriate promotion methods and techniques, calculated budgets and schedules for each project); * composed creative briefs for POSm production, supervised the production process; * developed and implemented BTL and cross-promotion programs; * analyzed the efficiency of launched events.

* initiated and conducted negotiations with prospective clients; * achieved the sales volume through the new client acquisition and existing client mining; * launched and implemented activities aimed at developing the efficiency of business partnership with each client; * analyzed sales; * launched, implemented and analyzed the efficiency of marketing programs targeted to increase the sales volume and profit of each client. * delivered product trainings for clients personnel; * produced regular reports on performance and provided comprehensive management information and in-depth analysis when requested.