Head Of Toy Division
Rosman Group
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Alia Talipova Email & Phone Number
Head of Toy Division
at
Rosman Group
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✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Rosman Group
Role
Head of Toy Division
Location
Kazakhstan
Who is Alia Talipova? Overview
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Quick answer
Alia Talipova is listed as Head of Toy Division at Rosman Group, based in Kazakhstan. AeroLeads shows a matched LinkedIn profile for Alia Talipova.
Alia Talipova previously worked as Chief Marketing Officer at Rosman Group and Head of Department of illustrated books for children at Rosman Publishing Group. Alia Talipova holds Master Of Science, Marketing from Plekhanov Russian Academy Of Economics.
Profile bio
About Alia Talipova
With over 10 years of experience in the consumer goods industry, I am the Chief Marketing Officer at Rosman Group, a leading distribution company that offers a wide range of toys, education, and entertainment products. I am passionate about creating and executing innovative brand strategies, marketing mix plans, and cross-functional initiatives that drive growth, profitability, and customer loyalty.As a Section4 Certified Brand Strategist and Strategist, I have a strong grasp of the latest trends, tools, and techniques in the marketing field, especially in the digital and new media platforms. I have successfully launched and managed sponsorship and partnership programs with major players such as Disney, Nickelodeon, Carousel, Mult, ivi.ru, Likee, Tiktok, and YouTube. I have also built and led a high-performing marketing department from the ground up, implementing, controlling, and evaluating KPIs, budgets, and P&Ls. My mission is to leverage my skills and expertise to deliver value and excellence for Rosman Group and its partners, while expanding my professional network and learning from like-minded peers.
Current workplace
Alia Talipova's current company
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Rosman Group
8 roles
Alia Talipova work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer
Current
Rosman Group
Responsibilities:• Building and running the Marketing Department from the ground up : implementation, control and evaluation of KPIs, people management• Brand building development and implementation, localization of international strategies• Planning, control and execution of annual brand budgets, P&L management• Marketing 360° planning, execution and measurement (ROI, ROMI)• Media planning (ATL, digital, new media platforms)• Sponsorship and partnership programs (Disney, Nickelodeon, Carousel, Mult, ivi.ru, Likee, Tiktok, YouTube)• Marketing content production (video, digital assets, photo)• Brands distribution and trade-marketing support planning, development and evaluation.• Participation in negotiations with major brick & mortar retailers (Detski mir, Korablik, toy.ru, Lenta etc) and marketplaces (Wildberries, Ozon, Beru.ru etc.)• Board of directors’ membership, strategic planningKey achievements:• Built and launched the Strategic Marketing Department from scratch• Have been running the team of 10 managers on a daily basis from setting commercial goals and KPIs to solving organizational, resource problems since starting this role.• Brought in the systematic approach to the brand building and marketing planning.• Increased company turnover in 2019 by 100% from 2018 mostly as a result of marketing initiatives. According to NPD Russia data, Rosman was the fastest growing toy company in 2019.• “Screechers Wild” distributed by Rosman has been included in the top 10 most desirable toys for boys in 2019 based on sales (NPD Russia data).• “Infinity Nado” has been included in the top 3 fastest growing brands for boys in 2019 based on sales (NPD Russia data).
Mar 2017 - Present
Head Of Department Of Illustrated Books For Children
* launch and deliver a product strategy in according with the company's objectives; * analyze the market and competitors; * produce a budget, take a profit and loss responsibility; * analyze the stock turn and develop the brand portfolio; * supervise editorial, design and production departments work to ensure the successful product launch; * engage support and agreement for the strategy from key stakeholders so that implementation and compliance are optimal; * participate in international fairs and conduct negotiations with prospective and key partners; * make the presentations of the assortment for business partners.
Jan 2014 - Feb 2017
Head Of Brands Department
* engaged support from licensers to develop the effective output of product line within brand guidelines; * participated in arrangement of quotations for purchase of licenses, such as Disney, The Smurfs, Dora the Explorer, Monster High, Peppa Pig, Masha and the Bear etc.; * launched a greenfield project for the Russian market - leisure products; * participated in development of brands promotion and distribution strategy.
Jun 2012 - Jan 2014
Project Manager Of Art Illustrated Children'S Books
Oct 2010 - May 2012
Brand Manager
* developed tactical plans for key projects promotion (selected appropriate promotion methods and techniques, calculated budgets and schedules for each project); * composed creative briefs for POSm production, supervised the production process; * developed and implemented BTL and cross-promotion programs; * analyzed the efficiency of launched events.
Mar 2010 - Sep 2010
Trade Marketing Manager
Klas-Trading, Llc
* initiated and conducted negotiations with prospective clients; * achieved the sales volume through the new client acquisition and existing client mining; * launched and implemented activities aimed at developing the efficiency of business partnership with each client; * analyzed sales; * launched, implemented and analyzed the efficiency of marketing programs targeted to increase the sales volume and profit of each client. * delivered product trainings for clients personnel; * produced regular reports on performance and provided comprehensive management information and in-depth analysis when requested.
Oct 2008 - Feb 2010
Btl-Manager
Klas-Trading, Llc
Jul 2007 - Oct 2008
6 education records
Alia Talipova education
Master Of Science, Marketing
Plekhanov Russian Academy Of Economics
Digital Communication And Media/Multimedia
Volna Adindex
International English Language Testing System (Ielts), Academic English, 7.0
Bkc School, Ielts Centre
General English, Advanced, General English, Advanced
Callan School Of English, London, The United Kingdom
Academic English, Preparation For Ielts, Advanced
London Meridian College, The International School Of English
Bachelor Of Arts, Russian Language And Literature, Graduated With Honour
Penza State Teacher Training University
FAQ
Frequently asked questions about Alia Talipova
Quick answers generated from the profile data available on this page.
What company does Alia Talipova work for?
Alia Talipova works for Rosman Group.
What is Alia Talipova's role at Rosman Group?
Alia Talipova is listed as Head of Toy Division at Rosman Group.
Where is Alia Talipova based?
Alia Talipova is based in Kazakhstan while working with Rosman Group.
What companies has Alia Talipova worked for?
Alia Talipova has worked for Rosman Group, Rosman Publishing Group, and Klas-Trading, Llc.
How can I contact Alia Talipova?
You can use AeroLeads to view verified contact signals for Alia Talipova at Rosman Group, including work email, phone, and LinkedIn data when available.
What schools did Alia Talipova attend?
Alia Talipova holds Master Of Science, Marketing from Plekhanov Russian Academy Of Economics.
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