For over a decade I have been capturing stunning moments as a lifestyle and portrait photographer. My lens is obsessed with organic emotion, natural movement, and pure connection. As an RYT 500 Yoga Instructor, I specialize in Yoga photography as my teaching background allows me to cue Yogis of all levels into stunning poses. My clients swear I make them look good, especially those not comfortable in front of the camera. Bring a willing spirit, let me do the rest.

Direct the development/execution of integrated marketing campaigns and product innovations geared towards delivering superior consumer experiences while simultaneously achieving corporate objectives. Recruited as the company Marketing Director and later promoted to Primary Formulator and Brand Manager within three months, tasked with leading the entire product lifecycle including marketing/competitive analysis, new product research and development, initial formulations, raw materials acquisitions, packaging components, DSHEA-compliant labeling copy, and product launches. Key Achievements:• Create Sales Rep and Retail Partner national education webinars for brand training.• Complete 20% travel to industry events including Supply Side, Expo East, cosmetic industry tradeshows, and corporate retailer meetings/training.• Produce monthly educational/sales campaigns using online marketing channels; direct social media initiatives on Facebook, Pinterest, and Twitter. • Serve as the primary developer for presentation materials used for new business development, sales opportunities, and client educational activities.

Held sole responsibility for technical production (shared responsibility for creative content), of online educational videos across all Himalaya USA brands released to internal sales force, retail partners, and consumers. Accountable for personal care line rebranding including label redesigns and marketing copy; contributed to new personal care product formulation/development including ingredient research and competitive market analyses. Key Achievements:• Served as the prime developer for presentation materials used for new business development/sales opportunities and educational activities.• Selected as a guest speaker for multiple radio interviews and retailer phone training sessions; contributing writer for several industry magazine articles.• Completed extensive (75%) North American travel to Sales Reps’ territories to conduct in-store/off-site retail partner trainings and consumer lectures.• Managed social media initiatives including a Facebook page and a YouTube channel.• Designed/rolled out educational e-blast campaigns across all brands targeting the sales force and retail partners.

Key player in MyChelle rebranding efforts including co-writing new product taglines and product descriptions, and proofing complete INCI-compliant ingredient decks with applicable trade names and for clinical strength ingredients and sources; wrote monthly education series announcements to advertise/increase webinar attendance. Crafted skin-type specific learning modules and tests as part of the new Demo Agent Certification Program to ensure Demo Agents were equipped to answer difficult questions when helping consumers select pure/effective skin care. Created an Online Retailer webinar series using interactive tele-trainings to focus on existing product education, new products, and sales techniques; tracked attendance and leveraged training statistics to update modules as needed; trained more than 2.5K retailers/demo agents. Developed product and sales training programs for the national team of Estheticians, Sales Brokers, and Demo Agents. Researched/created successful educational presentations focusing on skin structure, ingredient science, ingredient source, and product formulations/functions. Provided MyChelle’s Sales/Marketing Department with product information and ingredient research to help improve current and create new point of purchase sales materials, including shelf talkers, consumer brochures, educational articles, and website copy. Hosted national/regional trainings for key retailer accounts. Designed/implemented a new format for product detail sheets which were used in the field as a guide to help retailers understand each ingredient function and source for skin care and mineral makeup lines. Key Achievements:• Completed extensive national travel to Sales Reps’ territories to conduct in-store and off-site retail partner trainings and consumer lectures.• Invited to attend speaking events. including radio interviews, retailer podcast recording sessions, and Bastyr University second-year student guest teaching.

• Represented nationally recognized natural-health brands such as MyChelle Dermaceuticals, Flora Health, Amazing Grass, Organix South, Vega by Sequel Naturals, Pure Essence Labs, Nature’s Baby Organics and King Bio Homepathics to all North Texas Health Foods stores including Central Market Healthy Living Departments, Whole Foods Whole Body Departments, Sprouts Farmers Market Vitamins Departments plus many independent retailers, spas and health food stores.• Increased North Texas sales by 400% in less than a year and built powerful relationships with retailers and vendors.• Responsible for monthly sales increase, small retailer business consulting, product merchandising, overnight resets, team member product training, telemarketing, demo coordination, key account managing and assisting independent retailers with website consultation & staffing needs.• Responsible for marketing Stellar lines via consumer seminars, creation of newsletters and sales flyers, mailings, creative sampling distribution as well as hosting and attending special events.• Conducted staff trainings based on acquired research, knowledge and vendor education. • Managed three Demo Agents servicing North Texas retailers for all Stellar lines as well as processing and analyzing demo reports for sales data and payment.• Understand product category management and merchandising to yield profitable margins while maintaining a diverse offering at the retail level at all price points.• Sustained an extensive professional network with area brokers and sales reps of competing supplement and body care product lines.• Received a retailer herbalist certification from the American Botanical Council in 2006.

• Executive Management Position for a multi-million dollar company• Assisted the CEO, COO and Senior Management in a wide variety of administrative and project functions. • Dealt with a large amount of confidential information and situations, which required a high degree of self-management and initiative. • Prepared and reviewed internal and customer-facing correspondence.• Collected and reviewed information and prepared reports and presentations for executive level meetings.

• Conducted extensive research regarding current client base as well as analyzed customer database and generated customer profiles for sales organization.• Produced / maintained a “competitor threat matrix” tool to identify and analyze industry competitors. • Responsible for maintaining multi-level weekly sales pipeline for entire business unit and reporting to business-unit heads and financial teams.• Organized and processed semi-annual bonuses for 300+ global employees ranging from Vice Presidents to technical employees.• Managed department communication by generating and consolidating dashboards and newsletters.• Coordinated executive meetings and functions requiring travel arrangements and venue price negotiations.• Provided executive-level support to CIO and global Information Technology & Services organization including organizing high-level internal and external meetings; arranged domestic and international travel arrangements; drafted meeting agendas.