Serving as the VP of Global Marketing & Growth, a key position within the executive management team at Rakuten Viber by: - Steering the execution of global marketing initiatives and growth operations all across the world. Placing a special emphasis on key markets in APAC, Europe, US and MENA. - Providing key support to global strategic planning, revenue generation, and product development. - Overseeing global marketing strategies, shaping the company's global brand image and driving increased market penetration. - Leading and orchestrating a diverse and multicultural team of 70+ members, spread across 22 countries and 4 continents. - Harnessing the team's collective expertise in digital and mobile marketing, Business Strategy, Business Development & Partnerships and PR. - Continuously driving Rakuten Viber's growth and establishing its prominence in the global communications industry.

Part of the executive management team of Rakuten Viber. Responsible for the business growth operations of the company across the world with a focus on the key markets in APAC, Europe & MENA. Actively contributing to and influencing the global strategic planning, revenue generation and product development. Orchestration of a highly diverse and multi-cultural team of 50 members, based in 20 countries across 4 continents in the fields of Business Development, Partnerships, PR & Marketing.

Leading all of Rakuten Viber's business growth operations around the world, focused он Asia Pacific(APAC), Europe, Middle East & North Africa and Tier 1 markets. Focusing on the orchestration of a highly diverse and multi-cultural team of 50 members, based in 20 countries across 4 continents, responsible for:- creation and roll-out of go-to-market strategies for the new Viber consumer and business products and offerings;- development of Viber's network of strategic content and business partnerships in the key geographies, including the strategic collaboration with the other Rakuten Group sister companies around the world;- overseeing the local marketing and PR campaigns aimed at growing Viber's user engagement, BD projects traction and new feature adoption;- supporting localized in-app experiences through Viber Channels, Chatbots, Stickers & Viber Lenses;- Supporting Viber's key Fintech and eCommerce product developments and trial launches;

Responsible for the business growth operations in Europe, Middle East and North Africa regions, focusing on the orchestration of a multi-cultural team spread across Europe in London, Paris, Luxembourg, Kiev and Sofia, responsible for:- creating and rolling out go-to-market strategies for new Viber consumer and business products and offerings;- development of Viber's network of strategic content and business partnerships in Western Europe(key countries UK, Germany, France and Italy), Central Europe(key countries: Hungary, Slovakia, Czech Republic, Austria and Poland) and Eastern / South-Eastern Europe(focus on: Ukraine, Greece, Bulgaria, Serbia, Croatia and Georgia);- overseeing the local marketing and PR campaigns aimed at growing Viber's user engagement, BD projects traction and new feature adoption;- supporting localised in-app experiences through Viber Communities, Chat Extensions, Stickers & Chatbots;- Overseeing Viber's key Fintech and eCommerce product developments and trial launches;

Responsible for the global expansion of Viber's fast growing network of telecom partners by creating advanced user propositions and offering long-term differentiation through Viber's leading communication platform and powerful brand.

Responsible for the business growth operations in the EEMENA region and coordination of a multi-cultural team spread across Europe in Kiev, Sofia, Paris and Luxembourg, responsible for:- creating and rolling out go-to-market strategies for new Viber consumer and business products and offerings;- development of Viber's network of strategic business partnerships in Ukraine, Armenia, Georgia, CEE & MENA;- overseeing the local marketing and PR campaigns aimed at growing the user engagement, BD projects popularity and new feature adoption;- supporting localised in-app experiences through Viber Communities, Chat Extensions, Stickers & Chatbots;

Leading a cross-border BD & Local Marketing teams in Moscow, Sofia and Paris, responsible for:- development of Viber's network of strategic business partnerships in CIS, CEE & MENA;- overseeing the local marketing campaigns aimed at growing the user engagement, BD projects popularity and new feature uptake;- increased revenue generation from premium Viber services(Viber Out & Stickers);- supporting localised in-app experiences through Viber Communities, Chat Extensions, Stickers & Chatbots;

Head of Viber's operations in Central and Eastern Europe.

Supporting the awesome team of Vodar by Mindset Design to make the first affordable mental coach platform for young professional athletes in individual sports.

LP investor in the 74M EUR LauncHub Ventures Fund III, investing in 25 startups in the next four years. Investments range will be between €500,000 and €2 million in verticals such as B2B SaaS, fintech, proptech, big data, AI, marketplaces, digital health as well as Web 3.0 / Blockchain space.

Part of the mentor-led program at one of the leading SEE seed funds.

LP investor at €60 million Eleven Fund III, focused on pre-seed and seed investments in South-Eastern Europe. This is the first regional non-generalist VC funds in SEE with a focus on investments in Fintech, Healthcare, Future of Work, Future of Food and Ecomtech.

Part of a group of senior executives and entrepreneurs related to Bulgaria who are looking for ways to support the local startup eco-system through advice & personal investments.

Part of the international mentorship network of Endeavor aiming to help the regional start-ups and tech companies with traction scale faster.

Product development of tariff plans and new telco product aimed at the consumer market. Customer lifecycle management and promotion development. Responsible for the commercial part of the overall mobile broadband and smartphone strategy of VIVACOM, covering the commnication strategy, setting up device subsidies, 3G and 4G technology tests.Responsible for the fixed and mobile VAS services of VIVACOM, including smartphone app development, direct carrier billing for OTT partners, mobile marketing and VAS games.

Evaluation of the potential of new technologies. Product development of the first converged products of BTC.

Creation of internal and external communication strategy of the club to its current and potential partners and members. Creation of regular newsletters and coordinating teambuilding activities.

Managing the online presence of the company, including advertising campaigns and special e-projects.Initiator and project manager for the development of the first fully optimized mobile website in Bulgaria, part of the .mobi initiative.Responsible for creating interactive software products used at commercial events to support the sales process.