Aleksei Tanikov

Aleksei Tanikov Email and Phone Number

Product management @ Kid Security
Aleksei Tanikov's Location
Berlin, Berlin, Germany, Germany
About Aleksei Tanikov

6 years of experience in product management, created from scratch and brought 12 new products to market, scaled 5 existing products. 3 years of experience in business-, mobile- and web- analytics in health tech, fin tech, and e-commerce. 5 years of running my own startups. Hired and developed people, managed teams of 7-12 people.Scaled a profitable business worth $65M, which raised $2,5M in 2 years - doctor appointment service SberHealth.ru with 15 millions customers in Russia.What I want now is to apply my experience and skills to develop an ambitious international product with a strong impact on people around the world.● Full product lifecycle experience. Worked according to the SCRUM with cross functional teams. Implemented customers feedback, data, metrics in product requirements, managed backlog, calculated UNIT economy, tested hypotheses, ran A/A and A/B tests. I understand statistics and explain complex things in simple language.● Conducted hundreds of interviews with clients including even such intimate topics as having a baby, pregnancy management, selection and consultations with psychologists.● Implemented creative schemes in products thanks to the ability to negotiate with colleagues, partners, suppliers, lawyers, financiers.● I have experience in competitive market analysis, positioning, business model testing, strategy planning, pricing, runnin advertising campaigns (context advertising, targeted social ads, affiliate marketing). Formed company budgets with revenue of $13M, was responsible for P&L.● For 3 years in analytics I developed teams of analysts and managed analytics departments, set up analytics and A/B testing systems, DWH, dashboards in companies with large amounts of data (fintech, e-commerce, health tech).● I constantly learn from experts, I do not hesitate to ask questions to competitors, partners, colleagues.

Aleksei Tanikov's Current Company Details
Kid Security

Kid Security

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Product management
Aleksei Tanikov Work Experience Details
  • Kid Security
    Director Of Growth
    Kid Security Jan 2023 - Present
    Antalya, Turkey
  • Findmykids
    Growth Product Manager
    Findmykids Jul 2022 - Dec 2022
    Antalya, Antalya, Turkey
    Find My Kids is the family safety mobile App with 3.5 MAU in 150 countries. Ranked #1 in Motherhood & Childhood on Google Play and Top 5 in Education on the App StoreAs a Global Product Manager I implemented continuous discovery approach and started developing country specific features in the US, Israel and India markets.Reduced time2learn from 7-20 weeks to 1 week per iteration with intense customer development for delivering new features like Protection of young drivers and other features in the USA market.Increased the percentage of successful A/B tests from 18 to 50%, proportionally reducing the time the team spends on developing useless features.Increased ARPU growth from 5% to 40% by launching microtransactions feature in India.Increased sprint completion rate from 47% to 90%.
  • Сберздоровье
    Product Manager
    Сберздоровье Aug 2018 - Sep 2021
    Sber Health (formerly DocDoc) sberhealth.ru is an online medical care scheduling service, providing free of charge medical care search facility and telemedicine service with more than 15 millions customers.1. Launched new products• Cashback for an appointment at the clinic for Yandex Money cardholders.• Pregnancy management with estimated revenue of $4M.• Selection and video consultations with a psychologist with highest LTV and retention.• Referral program with 10% share in company’s revenue.2. Scaled doctors appointment service• Made the search results on the website and mobile app to be shown according to the auction model for clinics and maximize the value for customers: increased Revenue per User by 29% and by 40% in 2 main segments.• Changed the motivation system for сall center, created Erlang agent workload model, improved back office software and increased Revenue per Employee by 90%, reduced Product Cost Ratio by 30%.3. Improved company’s Ability to Innovate• Made more A/B tests running simultaneously on the same traffic - reduced Time-to-Learn by 30%• Replaced legacy A/B service with Optimize to include cpc traffic - reduced Time-to-Learn by 150%• Tested MVPs, messages and prices with Tilda, SMS sent via GoogleSpreadsheets instead of huge software development and integrations - reduced Time-to-Learn by 7 times, allowed 10 pivots and thousands A/B tests per 3 months that increased UNIT economy by 28 times.• Reduced technical debt in the PCR testing for COVID-19 at home: reduced support requests by 13 times.4. Built a business model and a management reporting system: P&L, Referral program, Call center utility and efficiency, Marketing and funnel, A/B test statistics.
  • Touch Bank
    Head Of Analytics
    Touch Bank Jul 2016 - Aug 2018
    Touch Bank is a digital retail bank, a subsidiary of a European OTP Bank. Touchbank provides card based financial services such as loans, deposits, transfers, payments, cashback services. Bank operates online without offline brunches allowing customers convenient access to its services 24/7 at any place via website and mobile applications.• Increased online application form Conversion Rate by 156%.• Eliminated the bottleneck in attracting customers by optimizing telesales and delivery campaigns.• Reduced the cost of attracting credit customers by optimizing marketing mix by 1.9 times in 14 months.• Set up end-to-end analytics on the sales funnel from the first advertising contact to the use of the product.• Created the data collection infrastructure from web and mobile analytics, advertising accounts, bank systems.• Automated data processing and reporting: sales funnel, acquisition, delivery, telesales, reporting for HQ.• Set up real-time statistics for referral marketing.
  • Aiep Digital Agency
    Co-Founder, Product Manager
    Aiep Digital Agency Jul 2013 - Jun 2016
    Digital agency with clients in Germany, Russia, Eastern Europe.• Launched and rolled-out from scratch a marketplace of designer accessories casetamatic.ru.• Created and launched an #1 online designer of clothes and accessories with an individual design ohcasey.ru• Developed a turnkey online store gelikon-shop.com (site, automated warehouses in Berlin, Moscow).• Developed a turnkey hotel website dachawintera.ru.• Full product lifecycle, managed several developers teams, negotiated with clients, was responsible for P&L.
  • Enter Связной
    Head Of Customer Relationship Management
    Enter Связной Oct 2012 - Jun 2013
    The first omni-channel retailer in Russia with an estimate of $ 220 million selling goods from jewellery and furniture to diapers and electronics., a subsidiary of the Svyaznoy group https://www.linkedin.com/company/enter-svyaznoy/.• Segmented customers, set up trigger emails.• Created a system of personal product recommendations for website and email.• Automated mutual settlements with CPA partners.
  • Fabika.Ru
    Co-Founder, Director Of Logistics
    Fabika.Ru May 2012 - Sep 2012
    Flash sales designer shopping club, Startup• Hired and managed people, created a customer service and logistics service from scratch.• Made conversion from pre order to payment and delivery up to 80%.• Made order processing along the entire chain to less than 2 minutes and reduced CAC by 3 times.• Integrated with logistics companies and payment systems.• P&L management, sales and buying planning, logistics management, customer support, settlements with suppliers.
  • Ecofood
    Co-Founder, Ceo
    Ecofood Mar 2010 - Apr 2012
    Social entreprise. Farm food marketplace, Startup, https://www.facebook.com/EcoFoodMoscow/Featured: Kommersant-money (http://bit.ly/w3ghSz), KP (http://bit.ly/t7rKm5), Opora-kredit (http://bit.ly/aVZzrY), Secret Firmi (http://bit.ly/sonNq6), iTV (http://bit.ly/l8jENC)Created a service connecting farmers, couriers, and food buyers. Organized home delivery of products from farms.We received good reviews from the AdVenture investment fund. Such a cool service was made• Freshly milked milk, ordered through the website, appeared to the buyer after 40 minutes.• During the first week of work, so many chicken eggs were bought through Facebook that if they were placed on top of each other, the height of the Tower of Babel would be obtained.• Created a sophisticated CRM that knew even the kind of meat the buyer's dog likes!• Launched an online broadcast from the garden in partnership with another startup.• We have become visible in the media - on TV, in Forbes, Kommersant, Secret Firmy magezines, in newspapers.• Got the Grand from LiveJournal company for advertising. Took first place in the HSE 10k startup competition.From a business point of view, it didn't work out. I learned, gained experience and made the next very successful startup.
  • Praemium Consulting
    Project Manager
    Praemium Consulting Apr 2007 - Jan 2009
    Business Consulting. Strategy. Training.• Made business-process models in ARIS and managed ISO-9000 pre-certification of the OGK-2 company.• Adapted Roland Berger’s strategy and Implemented a Balanced Scorecard System for the OGK-2 company.• Optimized business processes at fuel payment processing RN-Kart company and Saved 24 million rubles annually
  • Бизнес В Стиле .Ru
    Co-Founder, Chairman
    Бизнес В Стиле .Ru Nov 2004 - Mar 2007
    Networking and educational platform• From 2004 to 2007, we held about 20 conferences, seminars and master classes from Internet business experts. • Member of the Expert Council of the Runet Prize (https://premiaruneta.ru) since 2007.• The materials of our events formed the basis of a new master's degree educational program in Russia - electronic business.
  • Palatok.Net
    Founder, Ceo
    Palatok.Net Mar 2005 - Nov 2005
    Online store of tourist equipmentLaunched a profitable online store of modern equipment for hiking with delivery to the regions of Russia, where it was difficult to buy Product discovery. Full stack development, Fulfillment, Online advertising, Purchasing goods.

Aleksei Tanikov Education Details

Frequently Asked Questions about Aleksei Tanikov

What company does Aleksei Tanikov work for?

Aleksei Tanikov works for Kid Security

What is Aleksei Tanikov's role at the current company?

Aleksei Tanikov's current role is Product management.

What schools did Aleksei Tanikov attend?

Aleksei Tanikov attended Higher School Of Economics, State University — Higher School Of Economics, Scrum.org, Skillfactory, Massachusetts Institute Of Technology, Massachusetts Institute Of Technology.

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