Andrea Taverna Email & Phone Number

Strategic Marketing : The role is designed to contribute to the development of innovative strategies supported by data analysis; it gives rise to the permanent Customer Observatory, which, through focus groups and interviews, gathers the needs, criticalities and expectations of customers, contributing to the improvement of existing services and the design of new ones. Change Management : To support the ongoing change phase, I've got certification in Change Practitioner Prosci ® and assists the organisation in adopting new processes .Marketing : Marketing plan, pricing and margins for channels, sales management process, sales incentive programs.Sales : Direct and indirect sales team Management.Comunication : Media Company Branding, Company catalogues, flyers and marketing collaterals, vendor co-marketing activities.Analysys : Market trends and competitors behaviors, reports.Best Results : Over the past 18 months, independently or at the specific request, I have been contributing to the definition of company guidelines by collecting information through interviews with customers (over 200) and with colleagues in identified roles (over 100), which, structured in such a way as to make them accessible to management, contribute to the definition of tactical and strategic guidelines for the period.Review Merchandising Lighting products policy for 91 branches and 16000 sku's .Achieved the targets for turnover for 2018 -2019. +13% Set up and test of a new Sales Management Process model .Automatic system of web contents production and

Listed skills include Marketing Management, Sales Management, B2B, Product Marketing, and 18 others.