Data-driven, entrepreneurial, and creative multi-brand ecommerce expert with over 10 years’ experience, specializing in leading brands (including Luxury Accessories, Leather Goods, and Beauty and Fragrance) in profit optimization, paid marketing, lifecycle/retention marketing, site operations, and site merchandising. Founder of an enterprising independent retail strategy and services group providing expert perspective, disciplined analysis and outcome-oriented execution to omni-channel retailers regardless of vertical or platform with a proven track-record of successfully scaling ecommerce businesses.- Managed P&L of Gild Group and oversaw its operations, including management and direct report oversight of 10+ person team of ecommerce specialists operating in Growth Strategy, Storefront Management, Marketing & Communications, Engagement, Acquisition, and Retention, Promotions Management, Market Analysis, and Business Intelligence - Portfolio management of brands totals $25MM+, with estimated annual media budgets >$10MM. - Led multi-year strategic planning, annual growth initiatives, and quarterly tactical plans for managed brands- Responsible for P&L management of all portfolio brands, serving as most accountable person in charge of maintaining profitability, meeting revenue goals, monitoring spend, and communicating key insights to in-house leadership and stakeholders.- Managed business intelligence and analytics across all partner stores, extracting actionable insights from the data suite to make informed decisions on everything from marketing strategy to pricing and operational improvements.- Led conversion rate optimization across all portfolio brands, managing annual store audits / user test, extracting actionable insights, and directing development efforts aimed at improving UX.- Guided brands through multi-channel strategy to minimize cannibalization, control brand presentation, maximize sales, and provide a consistent experience.

• Brand management account lead specializing in luxury consumer insights, travel and tourism, real estate, and community relations• Responsible for the development and execution of marketing and public relations strategy• Manage research initiatives and consumer insight gathering • Strategic lead in the development of integrated marketing communications plans for clientsCurrent and former clients include: Belfair Plantation, Cabin Bluff Cumberland River Retreat, East West Partners, Ford Plantation, MeadWestvaco Corporation, St. Joe Company, The Virginian, Terminix Service

• Manage integrated marketing communications plans ranging in scope from targeted, regional campaigns to large-scale international efforts• Manage creative development for print, outdoor, digital, and mobile campaigns as well as POS and brand collateral material• Conduct primary and secondary research and analysis to guide planning and strategy, effectively evaluate success, and optimize campaigns accordingly• Prepare robust marketing and attribution reports to identify opportunities and attribute an ROI tocampaign tacticsCurrent and former clients include: Cabin Bluff Cumberland River Retreat, East West Partners, MeadWestvaco Corporation, Royal Palms Resort, South Carolina Stingrays, Terminix Service, Wild Dunes Resort

• Public Relations and Marketing account coordinator responsible for the execution of communication and advertising strategyCurrent and former clients include: Cabin Bluff Cumberland River Retreat, Charleston Area Regional Transit Authority, MeadWestvaco Corporation, Nickelodeon, Royal Palms Resort, Wild Dunes Resort

• Develop comprehensive market reports and analyses for a variety of industries, including: travel & tourism, media, and retail.• Crafted press releases and media advisories for national clients.• Produce client reports for major campaigns ranging from regional to international.• Assist in the creation and implementation of creative communication strategies for national corporations.

• Assisted the principal in orchestrating a full-scale international publicity, promotion, and solo branding campaign for world-renowned Irish Tenor Anthony Kearns• Washington representation for political candidates responsible for coordinating tours, media blitzes, etc.• Assisted the principal in management of a full-scale national media campaign for a Dallas-based medical technology company, including press releases, media advisories, acquiring interviews with local and national media• Managed relationships, coordinated partnerships, and earned media placements with local print and broadcast

• Contributed to the development of proposals for new business prospects through market research, analysis and the compilation of findings into a strong position.• Organized research material into specific media categories, assisted coworkers and other team members in a number of clerical duties, and maintained files of vital company information in an orderly fashion. • Established and strengthened client relations through various mediums, including phone, letters, and e-mails.