Managed a social media community of 280,000 driving over 1.5 million impressions per week.Collaborated with elected officials, senior staff, fundraising consultants and vendors to identify priorities and desired outcomes.Strengthened social media presence by increasing audience size by 150,000 active users.Created and designed original, high-quality content and print materials that engaged targeted audiences.Conceptualized, filmed, and produced professional videos for outreach and social media campaigns.Engaged with constituents and voters on a daily basis to explain policy, positions, or to address specific, individualized concerns.Drafted and edited press releases, editorials, e-mail solicitations, and all social media posts.Developed, tracked and improved websites and landing pages.Created and directed individual paid digital campaigns targeting key voters across the state with specific and meaningful messages.Compiled, analyzed, and reported key digital data on a daily, weekly, and monthly basis to increase focus on key actionable metrics.Developed and implemented a comprehensive digital communications strategy with goals and benchmarks and outlined a digital advertising plan.Coordinated all design projects, print processes and production schedules by reviewing all project production schedules. Ensured timely and cost effective delivery.