Marketing Team Lead
-Provide overarching strategic leadership for the digital marketing team, ensuring alignment with business objectives across 25+ brands.-Oversee the digital marketing strategies for each brand within the portfolio, tailoring approaches to meet the unique objectives and positioning of each.-Direct and supervise a diverse team of digital marketing professionals, ensuring effective collaboration and coordination across the multiple brands.-Coordinate the planning and execution of digital marketing campaigns across all brands, ensuring consistency in messaging and alignment with brand identities.-Facilitate collaboration and synergy among digital marketing teams working on different brands, leveraging shared resources and insights.-Implement comprehensive performance tracking mechanisms to monitor the success of digital marketing initiatives.-Strategically allocate and manage digital marketing budgets for each brand, optimizing resources to achieve maximum return on investment.-Identify and integrate innovative digital marketing solutions for each brand, staying ahead of industry trends to maintain a competitive edge.-Manage and optimize digital advertising campaigns for each brand, including Google Ads, Meta Ads, LinkedIn and Tiktok Ads to maximize ROI.-Implement training and development to keep the digital marketing teams updated on industry trends and tools, fostering continuous learning.-Provide comprehensive reports to the CEO and Head of Marketing on the digital marketing performance of each brand, highlighting achievements and areas for improvement.