Completed a doctorate in marketing from University of New South Wales, Australia.Worked as a Lecturer at University of Management and Technology, Lahore.Worked as a Research fellow at Lahore University of Management Sciences.Worked for two-and-a-half years at Pakistan Cricket Board as a Communications Manager.Worked on an integrated marketing communications program as a Summer Resident at Aginity in 2008.Specialties: Marketing Theory, Ethnography, Consumer Culture Theory, Marketing Management, Brand & Advertising Solutions, Marketing Research, Brand Equity, Consumer Insights, Database Marketing & Analysis, Digital Marketing, Media Economics and Technology, Business Communication