I focus on the following areas:Setting up GA4.Setting up Google Analytics.Setting up Tags in Google Tag Manager. Dashboards in Looker Data Studio.Auditing Google Analytics using 50-point inspection.Auditing and Documenting Google Tag Manager implementations. Setting up Google Optimize for A/B Testing and reporting on the tests with actionable insights.Recency, Frequency Modeling or RFM Analysis. Lifetime Value of a customer Analysis.

Teaching courses in Marketing and Technology to an enthusiastic set of students. As a practitioner, I am trying to provide practical examples and have the students learn tools like CRM, Google Analytics, and Google Data Studio.

As an analytics consultant, my area of focus is to set up the tracking of key metrics for our clients. I am also involved in delivering analysis and Business Intelligence objects like dashboards and reports

Teaching Marketing Analytics students practical skills that are currently in use so that they can combine them with academic rigor and join the workforce with some practical experience.

I created the Product team and over two years we have grown to manage more than 10 profitable products.We make product road maps and prune them regularly. We also handle the Project Development and deployment for each product.We are intensively involved in customer interactions and have created customer advisory boards for each product.I lead the Development team that manages four website platforms.We have grown from 30 to over 60 developers without any drop in efficiency.We are focused on learning new technologies and deploying new frameworks and reducing operational costs.I also manage and have grown the design team from a single designer to six in-house designers.Our main goal is to help make our products more user-friendly and intuitive for customers to use. We provide the added aesthetics ease of use to all our Product features.I lead and manage the sales and support team growing MRR by more than 150%. We built up the team from 3 members to over 15 now. Built an analytics framework around sales numbers so we can observe the entire in dashboards and funnels.I have been successful in creating an atmosphere of data based decisions by building analytics into every business area. We build and maintained various dashboard and tactical reports within in each functional area. We maintain and continue to develop a CRM tool for our teams to continue to focus on the numbers and be more efficient.We have also created and developed a Product Analytics tool from scratch that is aligned to business metrics so each Product owner has completely visibility to the KPI’s at all times.

Building a website is like crafting a new piece of clothing by hand. It is hard and painstaking. There will be bruises and sometimes your mind will go numb from too much staring at screens and thinking. However, the joy of a finished garment is so much that one welcomes with joy all the pain of creation. This is the closest a man can come to feel labor pains, I think.I built an analytics engine that will provide quick feedback so the site can change according to our customer's needs.

• Implemented Google Analytics tracking requirements for the web properties.• Created a team of Analysts (not reporters), to help the crucial functions in the business identify actionable opportunities.• Created and streamlined reporting and identified key KPI's for Marketing and sourcing arms of the business.• Created Lifetime Visitor Value reporting to measure and monitor the profitability of the business.• Conducted 50 ad hoc analyses a month to help the various teams make decisions based on numbers and customer preferences.• Conducted strategic analysis on category performance of Fashionandyou.com to recommend initiatives to achieve profitability. The growth in business was to the tune of 2 crore by our initiatives.• Conducted usability testing for the business to get personal insights from users.• Created the CRM Analytics and dashboard to measure the impact of offers to customers.• Managed the successful deployment of a new fashionandyou.com website with over a hundred new features.• In the process of building a data warehouse for better storing and understanding customer information.

My projects at Edmunds.com included1. Creating Analytical structures for SEM teams and manage SEM operations too.2. Create Reporting Structures and A/B Testing at Edmunds.com and build metrics from disparate DWH tables and views.3. Create a 5 year plan and model for growth for Edmunds.com from current measurable metrics.4. Conceptualize the idea of LifeTime Visitor Value and build the data structures to support it.5. Support the Edmunds.com site re-design by providing continuous feedback to the business teams.

Built tools and made the engine more efficient.

Ran 2000 data operations fully automated everyday.

1. Created the first online point of sale survey to gauge customer satisfaction.2. Create the first generation of all information products that were sold to the clients.3. Automating reporting using SQL.