• APAC coordinator for internal and external marketing initiatives• APAC lead Govt. Relations for a consumer tech giant, mapping market sentiment in Asia for an incisive approach to regulatory affairs and police matters • Contributing to New Business Development/Pitch process, research, editing and coordination of submissions across offices in the APAC region • Managing brand’s social communities, employer branding and networking • Authoring whitepapers and opinion pieces meant for external syndication • Forging partnerships with industry associations around brand showcases and Pan-India campaigns

• Asia coordinator (9 countries) for Internal Communications and Marketing initiatives • Conceptualizing and leading Internal Communications, employee engagement, leadership outreach and learning & development programs • Led award winning submissions across Asia A&M media network, scripted entries in coordination with the business & creative teams. Won prestigious honors (global) like Warc Asian Prize, PRWeek, The Holmes Report amongst others for the brand• Managed brand collaterals’ (with creative help) production and adoption

Devising a comprehensive communication plan to strategically position and garner a strong brand image across media and business associations. Furthermore, steering internal communications with focus on engaging employees and keeping them abreast of latest enterprise and industry developments. • Led the brand merger (DTZ and Cushman & Wakefield) works for DTZ l India, as an individual person of contact for APAC countries • Conceptualized business specific communication - Pitch support and Business Development collaterals in tandem with the global communication guidelines • Managed external agencies/vendors (targeting, selecting and contracting) to ideate and produce all brand collaterals • Acted as the POC for APAC region to cascade and execute corporate communications, championing brand guidelines conditioned to regional/local nuances • Curated content for social communities to promote business messaging – aligned to global business strategies • Edited newsletters, press releases, industry bytes and white papers on best practices in trade Administered Internal Communication: • Cascaded updates across teams and geographies for internal, as well as external propagation. Edited communication dopes around business wins, new addition of human capital and new facilities • Being the single point of contact for teams, I devised internal communication calendar along with its underlying themes and content • Strategized campaigns to include updates and concurrently serve as warehouse of data for easier participation in industry surveys Essentials of Corporate Communication: • Strategized Merger and Acquisition, Reputation and ongoing business communications • Center-staged continual huddles to apprise employees/stakeholders/partners with the latest industry developments (new entrants, latest projects etc.) • Carpet bombing of content deliveries to the media (Press Release, Research Reports, Sector bytes and & E-papers) and other offices across the country

Responsible for content formulation and administration. Optimizing organic search by complementing/reinforcing brand communication on the website. Scripting home/listing and detail pages along with the company blog to be further syndicated with other articles, reviews, descriptions and press releases. Fostering company's Public Relations.

Propagating the cause of this association and sensitizing key stakeholders with recurring nuances across geographies via various media. Responsible for Queens English interpretation at the Annual Convention of World Steel Association - World Steel 46.

Scored a scholarship at the university. Elected as A Star (Student's academic representative) to correspond with university authorities including the teaching staff and course leaders in order to represent students' grievances. Also to coordinate with student groups for the same and keeping them updated with latest developments to enhance their experience at the institution.

The core nature of my employment was correspondence. It incorporated all related peripheries of this exchange. I was the sole notion generator for this revered Non Government Organization. It obliged me to focus on the recipients and urge them to join association's workshops, preparing them to acquire a respectable living. Next circle of obligation was to set up reports of the targeted beneficiaries and present them to legislature authorities. Administration of the PR division was also my onus.I was responsible for representing the association before government and defining its yearly achievements against the sanctioned monies to acquire further fiscal stipends.

Headed the department, responsible for complete project management, which included book keeping records for the organization and sponsors, project reports for government and private entities• Part of the team that conducted field surveys and reported locations, numbers and actual condition of target groups• Executed relation building strategies while working with clients, sponsors and key stakeholders• Conducted road shows and conventions which helped in creating awareness amongst beneficiaries’ on Shivas Education Society’s vision, mission and valuesProfessional Experience ~4 years at Shivas Education Society (NGO accredited since 1981)PROJECTCOORDINATOR(Oct’07-Oct’10)• Initiated large scale projects by surveying and reporting the location, actual conditions and needs of the target groups• Built graphical models and published reports to strategize during the visualization stage• Constantly involved at the preproduction and assembly stage• Liaison with government entities for project plans and fund sanctions