Principal Ux Architect
CurrentInformation Architecture and Usability Engineering• Serve as SME, architect, writer, consultant, strategist, Scrum master of business operations• Services include website development, copywriting, strategic consulting, data analysis, and advisory services • Expertise in creating detailed navigation flows, site maps, user stories, wireframes, and user-centric interactions; design deliverables including IA documentation, rapid prototyping, concept diagrams, personas and segmentation, usability engineering, use cases, inventory, template guidelines and annotations • Collect and synthesize qualitative and quantitative research to inform and validate design decisions• Use market analysis, ad sales research, prospecting, market intelligence, and Blue Ocean strategy • Ability to anticipate and design for user needs by incorporating research, strategy, and analytics • Partner with Visual Designers and Interaction Designers to render brilliant digital experiences Achievements: • Won four multi-year contract awards and renewals from TATA Consultancy Services, Mintel International Group, National Guard Bureau, WinMil Group, and GovWorks-Department of the Interior, USGS, Commerce, Transportation, et al.