Atefe Rahdan Email & Phone Number

Tehran, Iran

Divar is is Iran's leading online classified ads platform with 53+ million users. I lead the UX Design chapter of the company, playing a crucial role in not only achieving business goals but also in fostering a culture of continuous growth, adaptability, and effective collaboration.- Lead some of the company’s most impactful projects - Mentored and coached designers, fostering growth, and supporting their tailored growth journey to reach full potential- Managed the hiring… Show more Divar is is Iran's leading online classified ads platform with 53+ million users. I lead the UX Design chapter of the company, playing a crucial role in not only achieving business goals but also in fostering a culture of continuous growth, adaptability, and effective collaboration.- Lead some of the company’s most impactful projects - Mentored and coached designers, fostering growth, and supporting their tailored growth journey to reach full potential- Managed the hiring process and allocated resources to optimize team efficiency and productivity- Ensured seamless alignment of design processes and decisions across multiple product teams, fostering a unified and collaborative approach- Created Divar's design ladder, offering clarity and implementing calibrated evaluation methods for collaborative and unbiased assessments- Successfully navigated the design team through organizational transitions, restructuring, periods of growth, and even downsizing Show less

Tehran, Iran

- Designing and shipping high-quality product features Working closely with our product managers and UX researchers to identify user pain points, new product- opportunities, and strategies - Empowering and aligning designers of the team- Hiring and onboarding new designers

Tehran, Iran

- Designing earnest payment feature to help users make safe transactions and decrease scams (impact is still being measured)- Designing a user-centered category taxonomy for the platform by conducting a comparative analysis, card sorting, and tree testing (470% SEO average monthly impressions increase, 15% product findability increase, and 5% bounce rate of product listings decrease so far)

- Managing the teams of user experience design, user interface design, and user research- Hiring and mentoring new members of the team- Building an internal feedback loop to better use customer and employee feedbacks- Building Basalam’s first design system with design, branding, and development teams

- Redesigning the homepage (40% increase in page visit rate, 50% increase in page retention rate, XXX IRRs added monthly sales)- Redesigning the checkout funnel using usability and A/B testing ( 2% conversion rate increase and 6% cart abandonment rate decrease)- Designing a user-centered category taxonomy by conducting comparative analysis and information architecture testing (card sorting and tree testing) - Improving the menu navigation of the website and application using… Show more - Redesigning the homepage (40% increase in page visit rate, 50% increase in page retention rate, XXX IRRs added monthly sales)- Redesigning the checkout funnel using usability and A/B testing ( 2% conversion rate increase and 6% cart abandonment rate decrease)- Designing a user-centered category taxonomy by conducting comparative analysis and information architecture testing (card sorting and tree testing) - Improving the menu navigation of the website and application using information architecture testing (card sorting and usability testing)- Designing the advertisement system of BaSalam using comparative analysis, best practice research, and prototype testing- Creating a solid customer acquisition channel by designing a referral program Show less

- Designing and shipping unique, user-centered interfaces and experiences working closely with the researchers, developers and clients in a web design full service agency building digital products for early-stage startups and companies

- Implementing visual elements of a service website application using HTML5, CSS, JavaScript and jQuery

Esfahan Province, Iran

- Successfully building a tourism website for reserving tours and hotels from scratch and collaborating with internal teams to produce software design and architecture, using languages and technologies of the .NET framework

Iran

Human Computer Interaction

Studied below courses, all with a "Top 10% in class" distinction: - Conducting Usability Testing - User Research – Methods and Best.

Human Computer Interaction

Studied: - User Research - User Experience Evaluation - Information Architecture

Bachelor Of Software Engineering, Computer Software Engineering

International Tourism Guiding