As a Marketing and Communications Coordinator at Maharis, I played a pivotal role in enhancing the company’s market presence and executing effective marketing campaigns. My responsibilities included:- Planning and Coordinating Meetings: Organized internal and external steering committee meetings, documenting minutes and agendas to ensure clear communication and follow-up on action items.- Market Research Coordination: Facilitated focus group sessions to gather insights on market trends and consumer preferences.- Advertising Campaign Management: Served as the liaison with the Aftab Network for executing television and radio advertising campaigns, as well as managing outdoor artwork campaigns across over 4,000 square meters of billboards in Alborz province.- Content Development Coordination: Collaborated with Deep Studio to produce engaging content and advertisements for the company's Instagram channel, ensuring alignment with overall marketing strategies.- SMS Campaign Execution: Implemented SMS campaigns in sync with the main campaign, as well as sending timely informational and festive messages to engage customers.This role allowed me to develop strong project management and communication skills while contributing to the company's growth in the competitive machine-made carpet market.

* Conducted detailed market segmentation to identify key customer groups, leading to more targeted marketing strategies.* Developed and implemented marketing plans tailored to each segment, optimizing customer engagement and increasing conversion rates.* Collaborated with sales teams to align marketing strategies with sales objectives, resulting in improved lead generation and revenue growth.* Managed customer relationship programs to ensure high levels of client retention and satisfaction.* Analyzed market trends, competitors, and customer behavior to refine marketing campaigns and improve ROI.

In this role, I was responsible for developing and executing digital marketing strategies and managing the company's presence at major industry exhibitions. My key responsibilities included:* Social Media Management: Planned, created, and scheduled content across Instagram, LinkedIn, and Telegram, aligning with the company's overall marketing strategy, and collaborated with graphic designers to produce high-quality visuals and ensure consistent branding across all platforms.* Content Creation & SEO: I managed the company's website, regularly updating blog posts and articles. I also optimized content for SEO, ensuring higher visibility and engagement. I uploaded and organized multimedia content to keep the website updated and relevant.* Event & Exhibition Management: Led the coordination of the company’s participation in at least three annual trade shows. Handled logistics such as booth rental, booth design, and on-site management. Organized team participation, handled hospitality, and ensured the successful presentation of the company to potential clients.* Promotional Materials: Prepared brochures, flyers, and business cards for both digital and physical distribution. Coordinated the production of marketing collateral for trade shows and other events.In this position, I contributed to enhancing the company's digital presence and ensuring the smooth execution of events, helping to drive brand awareness and audience engagement.