Athaliah Reynolds-Baker Email and Phone Number
I’m a communications professional specializing in empowering companies to enhance their brand visibility by engaging effectively with internal and external audiences. My goal has always been to seek out information by asking the right questions, communicating with clarity and accuracy, and weaving stories that positively impact the lives of others. These interests have taken me on quite a journey over the past 15 years. I spent the first ten years of my work life in a newsroom. This experience quickly taught me how to excel in a fast-paced, deadline-driven environment, relate to everyone at every level, and develop an eye for detail.Through my most recent tenure as a communication officer for one of Jamaica’s leading conglomerates, I’ve diversified and expanded my skills to include copywriting, website content management, social media marketing, brand management, crisis communication, and multi-channel marketing.Above all, my passion is storytelling. Whether it’s a story about a government program, a product launched by a major corporation or a tale highlighting the resilience and strength of the human spirit – it’s a story worth telling and one I’m keen to write. Nothing is more rewarding than witnessing my work fulfil its purpose, whether to educate, inspire change or action, or entertain.My biggest strengths are my organizational skills, proofreading and editing, written and oral communication, networking, media relations, multitasking, and love for research. One of the best compliments I’ve ever received on the job is, “Athaliah is dependable. You don’t have to worry if she says she will do something. She’ll get it done.”Let’s chat. I’m always eager to discuss current affairs, content creation, and branding. I love sharing what I know and learning from others.
General Council Of Winnipeg Community Centres
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Communications CoordinatorGeneral Council Of Winnipeg Community Centres Aug 2024 - PresentWinnipeg, Manitoba, Canada -
Grant Writer And Communications CoordinatorThe Salvation Army Winnipeg Centre Of Hope Oct 2023 - Jul 2024Winnipeg, Manitoba, CanadaAs the Communications Coordinator and Grant Writer for the Winnipeg Centre of Hope, I develop and maintain communication strategies for both internal and external audiences, create engaging social media content, prepare funding proposals, and analyze communication metrics to evaluate campaign effectiveness. -
Communication OfficerThe Jamaica National Group Dec 2017 - Feb 2023Kingston, JamaicaThe Jamaica National Group is one of Jamaica’s most recognizable brands, comprising several world-leading entities that provide various financial, technology, creative, and fleet management services.I researched, planned, and executed internal and external communication plans for major projects and campaigns, including JN Pay, JN Power of Pink, Design Your Mortgage, and JN BeWi$e. I have produced various communication pieces, such as news releases, articles, letters, speeches, social media, and website content, generating free media spots valued at CAD$10k. Through strategic media outreach, I also achieved a 50% increase in JN Bank’s media coverage in my first year of employment, exceeding bi-yearly targets for communication pieces by 200%. I also built strong relationships with communication and media professionals to drive partnerships and facilitate effective dissemination of mass communications. -
Senior Reporter/ProducerRjr Communications Group Dec 2016 - Dec 2017KingstonRJRGLEANER Communications Group is the leading media company operating from Jamaica with a diversified portfolio of brands and products covering print, television, radio, and several online products.As a former news reporter, I have developed the skills necessary to establish and maintain relationships with important sources to gather accurate and timely information for news stories. My work involved conducting both live and recorded interviews to obtain relevant insights and stay up-to-date on trends within my field. I am highly committed to researching facts and tracking down sources to develop compelling news stories for both radio and television. In situations where emergencies or breaking news stories occurred, I was able to respond quickly and display agility in reporting from field locations, all while meeting tight deadlines. -
Editor - Radio DepartmentJamaica Information Service Apr 2015 - Nov 2016Kingston, JamaicaThe Jamaica Information Service is the official media agency of the Government of Jamaica responsible for disseminating information about government programs, projects, and services through print, online, radio, and television.As Editor of the Radio Department, I implemented streamlined workflow processes that reduced program editing time by 30%. This helped ensure the timely delivery of high-quality content. Additionally, I conducted thorough reviews of articles for grammar, spelling, punctuation, syntax, accuracy, and adherence to quality standards. As a result, the content produced was of high quality and free of errors. Furthermore, I supervised a team of seven writers and producers. My supervision ensured the production of accurate and engaging news and feature content for 12+ government radio programs. I also produced and presented several government radio programs, including Jamaica House Weekly and Tourism Roundup. -
Reporter - Editorial DepartmentJamaica Information Service Jan 2010 - Apr 2015Kingston, JamaicaI covered government activities in this role, including Parliamentary sessions, council meetings, ministry press briefings, and policy debates. Through this exposure, I developed skills in analyzing complex policy issues and interpreting legislative proposals to explain their implications for the public in clear language. I have demonstrated an ability to report on emergencies, public health crises, and natural disasters accurately. I have also built positive relationships with government officials, stakeholders, and community leaders to gather information, promote transparency, and facilitate public discourse.
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Staff ReporterThe Gleaner Company (Media) Limited Jul 2007 - Dec 2009Kingston, JamaicaEstablished in 1834, The Gleaner Company is one of the oldest newspapers in the Western Hemisphere, boasting 15 print publications and offering several online products.I covered special events and breaking news stories with great care and attention to detail. I conducted thorough research and interviews to create compelling news and feature stories, producing work that resonated with my audience. I was always looking for stories that moved and inspired people, believing they could connect with readers on a deep, emotional level and help them see the world in a new and more positive way.
Athaliah Reynolds-Baker Education Details
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Marketing Management -
M.A. Communication, Media And Public Relations -
B.A. English Literature (Major) International Relations (Minor) -
Digital And Social Media Marketing -
Management
Frequently Asked Questions about Athaliah Reynolds-Baker
What company does Athaliah Reynolds-Baker work for?
Athaliah Reynolds-Baker works for General Council Of Winnipeg Community Centres
What is Athaliah Reynolds-Baker's role at the current company?
Athaliah Reynolds-Baker's current role is Strategic Communication | Public Relations | Digital and Social Media Management | Media Relations | Speech Writing.
What schools did Athaliah Reynolds-Baker attend?
Athaliah Reynolds-Baker attended Uwinnipeg Pace, University Of Leicester, The University Of The West Indies, Mona, Uwinnipeg Pace, Uwinnipeg Pace.
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