Athanasios Boras Email & Phone Number

Greece

Report to GM / owner of the company. Member of the Board of Directors.Leading the sales organization across Greece & Exports.Responsible for setting and achieving NSR and profit goals of the organization.Developing and implementation of strategic sales and marketing plans to achieve Company’s PnL, revenue and profit targets.Leading and mentoring a high-performing commercial team, including Sales, Trade Marketing, and Business development professionals.Identifying and pursue new business opportunities, partnerships, and distribution channels to expand market penetration and increase sales.Analyzing market trends, consumer behavior, and competitive landscape to identify growth opportunities and mitigate risks.Responsible for products development, to bring new products to market and meet customer demand.Monitoring and evaluation of sales performance metrics, market share and profitability, develop strategies to optimize performance.Collaboration with Board Members to define financial goals, focusing on profitability and revenue growth.Close cooperation with the Financial department, in order to meet the annual profitability & expenses budget.Close cooperation with the Production department, with the aim of product availability based on weekly and monthly sales forecasting per product and package.

Greece

Lead, evaluate and develop a team of five (5) Key Account Managers for continuous improvement, offer value and solutions to customers and achieve sales targets for all product categories (Food / Home Care / Personal Care Product Portfolio).Planning and implementation of Annual Business Plan & sales strategy and ensured the alignment of the sales team.Responsible for growing relationships with the key accounts and for the negotiation of annual commercial agreements, based on company sales strategy. Ensure that the commercial agreements are finalised and implemented properly.Maintain the revenue and gross profit of each account ensuring they remain profitable in line with annual and monthly targets.Network with key customers to identify and address specific needs.Develop and maintain relationships with customers to ensure long-term success.

Attica & South Greece

• Planning of Annual Business Plan & sales strategy per area / segment and ensured the alignment of the sales team• Developed the abilities of sales team through mentoring, evaluation, coaching and delegation• Ensuring of profitability by product and category• Effective management of Discount expenses to meet budget guidelines

Greece

•Involved in the recruitment, direction, motivation, training, development, evaluation of the sales team (In charge of over 38 staff in sales team – 5 Area Managers)•Planning and implementation of Annual Business Plan & sales strategy and ensured the alignment of the sales team•Ensured profitability and sales volume by brand and package (Annual sales Rev. 32.000.000 euro)•Effective management of operational expenses to meet budget guidelines•Created and managed promotions for Wholesale & market ( Key Accounts & Local Chains)•Created and monitored credit plan for direct customers•Created a competitive advantage by developing market by area / channel•Ensured effective management of the market investments•Adhered to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the teamAchievements: •Restructured the sales department – built a new team with excellent results•Creating strong sales force team and people development ( On route coaching & On the jod training)•Excellent volume results, distribution and profitability•Excellent relations with the key partners of the market (Key Accounts , Local Chains and wholesale)•Effective management of credit policy, credit risk management and eliminating the financial risk•Created & Implemented with very measurable positive results the operational plan •Created a strong wholesale network •Effective management - reducing costs ( Trade Marketing / Operational Expenses )

Greece

• Developed and implemented the Business Plan of wholesale channel• Collaborated with market teams and ensured achievement all of objectives• Developed the abilities of wholesale sales team through mentoring, coaching and delegation• Created and controlled promotions for wholesalers • Ensured proper credit checks were completed on customers before products released to customers • Managed credit and trade policyAchievements: • Achievement of sales target - profitability through this channel• Excellent results in distributions and product shares in wholesale channel• Excellent management of debts and credit policy in customers• Hired new wholesale team with excellent results• Developed and implemented trade policy in bottled water (based on total Bdg Discount)• Created / developed a distribution network in Chilled products with excellent results (Project 2008)

• Created and monitored the annual Business Plan across the territory• Conducted Sales Analysis - planning and implementation in commercial plans• Developed sales in stores ICM, FCM , Key Accounts , Local Chains & contracted trade agreements• Ensured achievement of objectives through effective performance management and development skills through the implementation of individual development plans of all the team members• Effective management of investments on the market

Execution of an annual Business PlanDeveloped the sales volume of area, contracted commercial agreements to achieve commercial objectivesDeveloped team abilities/ skills (8 people) through coaching, mentoring and feedbackCompliance in company procedures and correct use of assets and resources

Master In Business Administration, Management

Harvard Management Mentor – Excellence In Performance, Business Administration And Management, General

e- learning programme

Diploma Of Education, Business Administration And Management, General