Overseeing and optimizing the sales and marketing functions within a diverse and interconnected business group. Developing and executing comprehensive sales and marketing strategies to drive revenue growth and market share expansion.Conducting market research and analysis to identify emerging trends, competitive landscape, and customer preferences.Providing effective leadership to a high-performing sales and marketing team, fostering a culture of collaboration, innovation, and accountability.Establishing a results-oriented and customer-centric mindset within the department.Leading the sales team in developing and executing sales plans to achieve revenue targets.Directing the marketing team in creating and executing integrated marketing campaigns to enhance brand visibility and drive lead generation.Utilizing digital marketing, traditional advertising, and other channels to maximize reach and engagement.Collaborating with other departments such as product development, finance, and operations to ensure alignment and support for sales and marketing initiatives.Regularly assessing the effectiveness of sales and marketing programs through data analysis and reporting.Providing insightful reports to executive leadership, highlighting achievements, challenges, and recommended adjustments.

Delivering leadership and direction for strategic planning, digital transformation, product and solution roadmap & development, project finance, market intelligence & trends, competitive analysis, proposal/presales, and sales. Improved market share by identifying areas for continuous improvement and implemented best practices and KPI’s. Leading a high-potential team of 20 staff members and partners across seventeen subsidiaries globally.• Built and maintained collaborative and strong trusted advisor relations at the CxO level with clients in utilities, energy markets, government, and grid operators across EMEA/APAC. Identified requirements and delivered tailored solutions that enhanced their competitive advantage (Renewables Solar & Wind , IOT, AI, Smart eMobility, storage, Cloud adoption, Power Markets-Supply, Smart Metering, SCADA). • Leveraged strong analytical and management capabilities to develop market insight and reports, guide, lead, and coach our global teams towards the smart grid opportunity and digital transformation. • Increased service awareness and company’s image by participating in marketing events as lead presenter.

Spearheaded a wide range of functions, including operations, people and project management, financials, marketing and brand awareness. Improved operational efficiency by prioritising workload and leading cross-functional teams.• Accomplished all significant challenges associated with growing the company from an entrepreneur, start-up level to a 12-million-euro annual turnover business and serviced as an active member of the board.

Set up the services & consulting department and streamlined end-to-end operations. Developed and rolled out customer-centric marketing strategies and promotional activities.• Commended by senior management for delivering exceptional performance and increased regional sales by 30% through new product introduction.

Delivered solutions to EMEA Enterprise customers, handled software product management and represented Microsoft in marketing events including global MSDN speaker• Achieved 2004 Microsoft Worldwide Services Award for excellence towards customers

Worked on the trusted computing platform designing new protocols and technologies