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Career Highlights• Product Planning manager in Tokyo, Japan for the largest selling synthesizer of all time - the Korg M1. • Licensed IVL Virtual Vocals to 9 of 11 companies in the Japanese network karaoke market including Daichi Kosho/Yamaha, GigaNetworks, Ricoh, Sega, Taito and Xing/Brother. • Marketing and Sound Design Manager for the Yamaha Motif synthesizers in the US.• As Director of Marketing for the Pro Audio and Combo Division planned and implemented the Trainer/Merchandiser program at Yamaha Corporation of America (YCA).• Lead the Steinberg software team in the US for the first three years after Yamaha acquired Steinberg in 2005.• In 2014, implemented the Qualtrics Voice of Customer program at YCA. • In 2018, selected and implemented a best in class digital marketing stack that creates individualized profiles for every YCA customer and then delivers personalized messaging across multiple touchpoints to guide customers through their unique customer journey. Specialties: Product Planning for digital musical instruments and software. Digital marketing. Fluency in Japanese and working with Japanese companies, expertise in licensing contracts and third party relations
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PresidentMidi2 Marketing LlcAliso Viejo, Ca, Us
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Executive BoardThe Midi Association Jan 1995 - PresentAliso Viejo, California, United States -
PresidentThe Midi Association Jan 2022 - Mar 2024Aliso Viejo, California, United StatesThe MIDI Association is the global non-profit organization that connects the companies who develop new MIDI specifications and MIDI products with all the people around the world that create music and art with MIDI.
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PresidentMidi2 Marketing Llc Nov 2020 - PresentAliso Viejo, California, United StatesMIDI2Marketing (like MIDI 2.0 itself) is about two-way communication and dialog. MIDI2Marketing will be consulting for the MIDI Association, the non-profit 501(c)6 trade organization that serves both MIDI companies that make MIDI products and individuals that create music and art with MIDI. Athan is the Chief Operating Officer and will also be consulting for Yamaha as the designated representative to the MIDI Association, serving on the association's Executive Board in a volunteer capacity and providing guidance to a small, select group of innovative MIDI companies.
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Digital Marketing Strategy ManagerYamaha Corporation Of America Apr 2019 - Nov 2020Buena Park, CaOversee marketing and technology planning and strategy, marketing workflows, business process design and review, behavioral marketing, and data mining and analysis. -
Director Of Strategic Product PlanningYamaha Oct 2013 - Mar 2019Buena Park, CaDrive a Voice of Customer program to connect and engage with customers at key points in the customer journey.Use best in class market research tools to gain insights about customer's needs and then strategize on products to meet those needs. Select and implement best class digital marketing stack tools (CDP, ESP, CIAM) to build individualized profiles for each and every customer and then deliver personalized messages across multiple touchpoints based on the customer's preferences.Investigate and help develop new technologies for digital music production connectivity.
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Director Of MarketingYamaha Corporation Of America 2006 - Oct 2013Buena Park CaResponsible for cross departmental and cross divisional marketing initiatives for the Pro Audio and Combo Division at Yamaha Corporation of America
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Marketing Manager Music ProductionYamaha Jul 1998 - Oct 2013Buena Park CaMusic Production includes Synthesizers, Studio Monitors, Digital Mixers, Groove Boxes and anything you would find in a home or project studio. Responsible for marketing, product definition, inventory management , expense control and profit/loss for the music production department.
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Marketing Manager Dtx Electronic DrumsYamaha Apr 2009 - Jul 2013Buena Park, CaResponsible for marketing, product definition, inventory management , expense control and profit/loss for the electronic drum department.
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Vp Of MarketingIvl Technologies 1995 - 1998Licensed harmony technology to Daiichi Kosho, Taito, Xing, Brother and other Japanese ISDN network Karaoke companies. Made IVL Virtual Vocals a defacto standard in the karaoke systems in Japan.
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Product Planning ManagerKorg Jan 1986 - Sep 1994Tokyo, JapanProduct planning manager for all Korg products from 1986-1994 including the M1 Music Workstation which is still the largest selling synthesizer of all time -
Sales ManagerEu Wurlitzer'S 1978 - 1982Greater Boston AreaSales Manager for 15 stores music instrument retail chain. Responsible for training, hiring and managing store staff. Also responsible for product selection and buying for technology products.
Athan Billias Skills
Athan Billias Education Details
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Jazz Composition And Electronic Music
Frequently Asked Questions about Athan Billias
What company does Athan Billias work for?
Athan Billias works for Midi2 Marketing Llc
What is Athan Billias's role at the current company?
Athan Billias's current role is President.
What is Athan Billias's email address?
Athan Billias's email address is ab****@****att.net
What is Athan Billias's direct phone number?
Athan Billias's direct phone number is +171422*****
What schools did Athan Billias attend?
Athan Billias attended Wesleyan University.
What are some of Athan Billias's interests?
Athan Billias has interest in Japanese, Music Composition, Music Synthesis, Environment, Education, Daw Software, Music Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Athan Billias known for?
Athan Billias has skills like Music Production, Music, Sound Design, Music Industry, Sound, Professional Audio, Composition, Audio Engineering, Recording, Product Marketing, Keyboards, Music Theory.
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