~Proficient in Salesforce Marketing Cloud (SFMC) with hands-on experience in Email Studio, Journey Builder, and Automation Studio.~Expertise in Pardot, focusing on lead generation, nurturing, and B2B marketing strategies.~Skilled in creating targeted audience segments using Audience Builder and Contact Builder for personalized communications.~Experience in data management and segmentation to drive tailored campaigns and improve engagement metrics.~Ability to design and analyze performance reports to measure campaign success and optimize future efforts.~Strong knowledge of email marketing best practices, deliverability, and A/B testing within SFMC.~Expertise in building customer journeys using Journey Builder to create personalized, multi-channel customer experiences.~Deep understanding of marketing automation, including workflows, triggers, and campaign optimization.~Familiarity with GDPR compliance and data privacy considerations in digital marketing.~Passion for continuously learning and applying the latest trends in marketing automation and customer engagement.