Marketing Virtual Experience Program
Acting marketing analyst at Quollab’s Virtual Experience Program with a virtual company Home Sure. Key responsibilities included assisting the CMO with the development and execution of a complete marketing cycle for the company - from marketing objective planning to communication execution and trackingExperience: 1. Responsible for building the marketing and retention dashboards and identifying key growth metrics in Home Sure2. Analyzed historical Facebook and google campaigns to identify key value propositions for 3 different customer segments3. Built the complete customer lifecycle funnel from acquisition to retention, and identified key focus areas for future marketing campaigns4. Setup and optimized Facebook user acquisition campaign implementing customer segmentation analysis done earlier