Athena Chen Email & Phone Number

Taipei City, Taiwan

CellMax is fundamentally and dramatically transforming early cancer detection and prevention. With its proprietary,simple and accurate blood test, CellMax’s goal is to eliminate cancer deaths by detecting cancer at a curable stage. The technology was developed by CellMax with scientists from Stanford University and Academia Sinica in Taiwan. We are funded by a leading venture capital firm in Silicon Valley, U.S., as well as leading industrialists in Taiwan. Responsible for developing and implementing winning strategies to drive CellMax growth by branding aspect Being a brand principle in a niche and emerging market in TW To lead, develop and implement the customer marketing agenda by customer and to ensure that we are our customers’ first choice Enhancing customer satisfaction to support business growth through the development and execution of result driving customer collaborative marketing programs and communications. Cross country marketing integration in consistent brand guidelines In charge of corporate event sponsorships, trade show planning and execution Managing PR agency and activities to ensure corporate image in appropriate angels and ROI evaluations In charge of initiating marketing strategies by messaging to consumers and physicians to increase brand and product awareness. A&P budget control and ROI  ATL and BTL planning (from scratch, all marketing tool design, brochure…etc) ATL1. Product placement (TVBS, Health 2.0)2. Magazine (Common Health康健, Geneonline基因線上, BioMed生醫觀點)3. Key word marketing and online marketing (FB, Line)4. Cancer Forum (Health Magazine)5. Digital Marketing Planning (Line@, FB mechanics) IMC Planning and executions, working with advertising/PR company  Patient clubs KOL relationship, RTD, medical association coop to increase brand / product awareness

Taiwan

A new drug development company with its proprietary patents and OTC products. Developing and implementing brand image and marketing plan which includes: Yearly A&P budget control and media buying  Social network platform marketing  Website and keyword marketing  Event planning, evaluations and suggestions  Brand re-positioning in terms of market analysis Related marketing tool design and concept development/VM plan (BTL) Product development, positioning and product owner representative Market research and analyze positioning in pharmacy market  Price (B to B/ B to C)and Positioning Plan  Packaging design in line with brand image and government guideline  Coordination with R&D department and Manufacture department to ensure the pipeline of product launch. Pharmacist training on product information education  OEM/ODM sales representative

Licensing business includes serials of product categories and sub brands, ELLE, ELLE Homme, ELLE Deco, ELLEgirl, ELLEActive, ELLE kids. Developing and implementing brand image and marketing plan for Taiwan and Philippines which includes: Yearly A&P budget control and communication plan Closely work with advertising, PR agencies and key accounts  Deliver commercially impactful brand events in retail (product promotion and GWP events, media (ELLE magazine), and department stores. Develop digital communication strategy and implementation (CRM, EDM, keyword marketing website..etc) Plan Visual Merchandising calendar and oversee execution Enhance Public Relations and conduct press activities Plan and implement annual novelties launch activities

 This position is an extension of a marketing specialist who further develops and implements annual marketing plan and is entitled to own more authorities which includes: Sales Increment and Promotion Initiating and Management  Yearly A&P budget control  Collateral and GWP event VM plan execution and approval Digital marketing (website, EDM, CRM) Event and Corporate PR CRM  Events (Fashion shows, VIP event, Retail Clearance Event) Competitor analysis People management and leadership

 Developing and implementing Retail Marketing and PR events which includes:  Budget monitoring and control Brochure execution & Product promotion & GWP events CRM & Segmentation Marketing  Alliance and Sponsorship with 3rd party Cooperation with third party to create CSR image Event evaluations for future plan

Taipei, Xinyi District

Key person in a floor who’s in charge of these following details－．Sales Management & Event Planning: ．Market analysis & Strategic Plan Consulting: ．Consumer Insight & Behavior: ．Consumer Relationship & Emergency Management: ．Leadership & Personale Management:

Master Of Science (Msc), International Marketing

Bachelor Of Arts (B.A.), English Language And Literature, General