I help companies navigate different markets and industries with go-to-market consumer and product research. This can mean acting as a fractional research team in-house, helping to find and build internal research teams from scratch, or supporting existing research teams/firms through growing pains with senior-level help on an ad-hoc basis.I utilize my "full-stack" background to help teams navigate quantitative vs. qualitative methods to: -connect with new consumers/identify market opportunities -improve "stickiness" with existing consumers and develop community health-find, explore, and validate product development hypotheses I speak business strategy and creative director fluently and work to make sure internal teams know how to translate market strategy to creative advertising.

As a co-founder of the festival I oversaw 4 teams, directly managing the Marketing (10 people), Productions (8 people), and Finance teams (4 people), I led the organization and execution of all promotional activities for LACFF, including campaigns and events. To this end, I also help manage and maintain the company website. I led all initial budgeting and forecasting for the company, creating scaled plans to fit multiple fundraising benchmarks.As COO of the festival's parent company, Chinese In Entertainment (CIE), I coordinate an operations team to run initiatives that promote Chinese creative talent in the American entertainment industry. These include:-LACFF (Los Angeles Chinese Film Festival) lacff.org-Monthly Chinese in Entertainment Happy Hours-Monthly Chinese in Entertainment Bi-lingual Writing Circle-Monthly Sino-Screen Speaker Series (Industry experts brought in for educational talks)-Developing new programs to expand CIE's industry valueAdditionally, I oversee sponsorships and partnerships of CIE/LACFF and created the org strategy for the company.

I support TubeScience in taking a disciplined strategic approach to social media content creation/video advertisement. As the largest producer of video ads on paid social accounting for ~5% of all paid video views on Facebook and Instagram in North America, my job is to keep them competitive and innovating.I head the R&D department to run data analysis on creative content, generate insights, identify trends, and provide strategic recommendations to the executive and other departmental leadership to inform the development of future content. Reporting directly to the CEO, I develop tools to support the executive and creative teams including dashboards, consumer reports, and IP management.

Led a team of 5 direct reports to execute on multiple projects at a time (RFP to final reports and everything in between) spanning industry leaders in the technology, media, and digital entertainment verticals. Provided market analysis and consultation in the film and media industry for domestic and international markets, and presented findings to the relevant client teams. Used both quantitative and qualitative methods to provide go-to-market research for the top film studios, AAA/mobile gaming companies, and the usual tech giants.Specialize in:- Custom Research- Localization/Localization Strategy (both international and domestic) - Chinese Media and Entertainment- Technology & Entertainment studies (including moderation) with young consumers (6-22)Special Projects Included:- With a colleague lead a 6-month company restructuring including: resource allocation, analyst development, reporting structures, and project management processes/tools- Project lead for the launch of an annual report on the Chinese film industry.- AR product integrations- Project lead developing company methodologies for Longitudinal Managed Online Response Panel. - Assisted in developing Week 1, a gaming FTUE product using mixed methodology quant/qual.- Launched and authored a weekly newsletter on the latest news and trends in the Chinese entertainment industry, now read by 145+ top film and gaming industry executives from companies such as Disney, Sony, Fox, Paramount, Warner Bros., STX, and Ubisoft. - Authored an internal paper on global best practices for qualitative research with children.-Relaunched Interpret's training program, Interpret U, to provide education on the fundamentals of research (Questionnaire design, methodology selection, data QA, fielding and vendor management, report design, etc.) and more advanced thought development (client-side chats, new industry tools, public speaking, etc.)

I initiated the new Internal Development sector of HAUSCR. I recruited and trained associates in skills such as public speaking, excel, and Photoshop, and arranged dinner discussions with experts on Chinese policy. These efforts increased associate retention by 25%, and increased new associate applications by 70%.As a part of China Operations I developed strategies to improve and expand the HAUSCR brand in both the U.S. and China and created international email and social media marketing campaigns to increase applications to conferences. As a Programming Committee Leader I developed and coordinated the execution of original programming for a social venture incubator and international competition. Led a team of 5 to secure 28 faculty and mentors from HBS to attend as judges and mentors for this social venture incubator.

Performed ethnographic study on the audience reception of foreign and domestic media among Chinese college students, which culminated in a 93-page paper.

As a director I was responsible for organizing and managing a two week international conference of 700 Chinese high school students, 100 Chinese staff members, and 80 U.S. staff members as well as a budget of $250,000. Additionally, I oversaw all events including meetings, class seminars, bonding events, student competitions, public speaking workshops, and a speaker series that included VIP guests such as Yao Ming, Le Jia, and Harvard Professor David Weitz.