Media professional specializing in digital media strategy and planning
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Senior Digital Media PlannerHavas Media Group Oct 2019 - PresentAthens, GreeceAccounts: Red Bull, Hermes, Swarovski, JDE, Pepco, Michelin• Forming the annual recommendation, planning all tactical campaigns and leading the process of activation.• Responsible for all digital activity including Premium Display, Paid Social and Performance, leveraging both global technology companies and Havas proprietary technology • Coordinating communication with tech and creative teams to ensure efficient campaign implementation• Developing post-campaign analysis and client presentations with learnings and future recommendations• Communicating with all local publishes for Direct activity• Led the local process of transforming Michelin to a Performance account• Owned the DMP and Google Analytics integration to implement a holistic approach locally to meet business and media objectives• Created account processes for tagging and reporting that were implemented regionally and centrally by Michelin and Havas CentralPlatforms: CM360, DV360, Google Ads, Facebook Business Manager, Data Studio, Google Analytics, Sprinklr -
Digital PlannerOmd Uk Jun 2018 - Sep 2019London, United KingdomDigital planning for Barclays & Barclaycard Display & Programmatic activityAccounts: Barclaycard, Barclaycard for Business, ISA accounts, Barclays Loans, Barclays Mobile Banking -
Programmatic TraderMsix&Partners May 2017 - Jun 2018London, United Kingdom -
Programme AssociateL Marks Mar 2016 - Apr 2017London, United KingdomPart of an innovation agency that connects startups with big corporates by running accelerator projects
Athena Katsari Education Details
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Distinction -
Distinction 8.72 /10 -
International Marketing, International Business & Trading -
High School Diploma
Frequently Asked Questions about Athena Katsari
What company does Athena Katsari work for?
Athena Katsari works for Havas Media Group
What is Athena Katsari's role at the current company?
Athena Katsari's current role is Media Planning at Havas.
What schools did Athena Katsari attend?
Athena Katsari attended Alliance Manchester Business School, International Hellenic University, Boston University, University Of Macedonia, Anatolia College.
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