Accounts: Red Bull, Hermes, Swarovski, JDE, Pepco, Michelin• Forming the annual recommendation, planning all tactical campaigns and leading the process of activation.• Responsible for all digital activity including Premium Display, Paid Social and Performance, leveraging both global technology companies and Havas proprietary technology • Coordinating communication with tech and creative teams to ensure efficient campaign implementation• Developing post-campaign analysis and client presentations with learnings and future recommendations• Communicating with all local publishes for Direct activity• Led the local process of transforming Michelin to a Performance account• Owned the DMP and Google Analytics integration to implement a holistic approach locally to meet business and media objectives• Created account processes for tagging and reporting that were implemented regionally and centrally by Michelin and Havas CentralPlatforms: CM360, DV360, Google Ads, Facebook Business Manager, Data Studio, Google Analytics, Sprinklr

Digital planning for Barclays & Barclaycard Display & Programmatic activityAccounts: Barclaycard, Barclaycard for Business, ISA accounts, Barclays Loans, Barclays Mobile Banking

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