-Spearheaded the development and execution of dynamic digital media strategies targeting both B2B and B2C demographics for Dell and Coca Cola accounts at GroupM-Collaborated closely with multifaceted teams encompassing creative, marketing, and analytics to ensure seamless alignment of digital media plans with overarching brand strategy and business goals-Leveraged data-driven insights to steer digital media purchasing decisions, fine-tuning campaigns for optimal ROI-Proficiently managed budgets and schedules for flawless implementation of digital media plans-Effectively engaged target audiences and drove conversions across various digital channels, including display advertising, social media, search engine marketing, and email marketing-Contributed significantly to the success of the GroupM - Dell and GroupM - Coca Cola partnerships through adept B2B and B2C digital media planning and proven proficiency in cross-functional teamwork.

• Led strategic game-changing and transformational functions for New Product Development, including Business Strategy, Technology/Innovation Management, Project Leadership, Product Lifecycle Management, and Client Management.• Interfaced with clients to understand their requirements, translated specifications for the team to execute digital marketing initiatives such as Programmatic Advertising, Paid Media, Search Engine Optimization, and Analytics.• Identified current and future customer needs, monitored competition while running projects for clients in industries such as FMCG, Cosmetics, Insurance, and Retail across UAE/Gulf, US, and Australia. Facilitated client servicing and account management, tracked and evaluated project progress, and suggested course-corrective measures.• Strategized, planned, set up, and optimized DV360 (Display and Video 360) and campaign manager projects.• Managed cross-functional coordination, stakeholder management, team management, workforce planning, hiring, training and development, task delegation, and performance management. Supervised business conversion rates by implementing policies for business growth and development, profit augmentation, and maximized ROI.• Effectuated new business units, monitored operational processes, set up new digital marketing strategies, and collaborated with various teams/stakeholders to champion these initiatives.• Established a roadmap for enhancing operations to achieve undisputed resolution of clients' queries and concerns.• Identified and replicated best practices across all functions to foster a learning and sharing approach among the team.• Delivered process breakthrough improvements towards business excellence by adopting business process improvement techniques, streamlining operational processes and workflow, estimating manpower requirements (effort estimation and business continuity planning), and onboarding the right talent pool.

• Led strategic game-changing and transformational functions for New Product Development, including Business Strategy, Technology/Innovation Management, Project Leadership, Product Lifecycle Management, and Client Management.• Interfaced with clients to understand their requirements, translated specifications for the team to execute digital marketing initiatives such as Programmatic Advertising, Paid Media, Search Engine Optimization, and Analytics.• Identified current and future customer needs, monitored competition while running projects for clients in industries such as FMCG, Cosmetics, Insurance, and Retail across UAE/Gulf, US, and Australia. Facilitated client servicing and account management, tracked and evaluated project progress, and suggested course-corrective measures.• Strategized, planned, set up, and optimized DV360 (Display and Video 360) and campaign manager projects.• Managed cross-functional coordination, stakeholder management, team management, workforce planning, hiring, training and development, task delegation, and performance management. Supervised business conversion rates by implementing policies for business growth and development, profit augmentation, and maximized ROI.• Effectuated new business units, monitored operational processes, set up new digital marketing strategies, and collaborated with various teams/stakeholders to champion these initiatives.• Established a roadmap for enhancing operations to achieve undisputed resolution of clients' queries and concerns.• Identified and replicated best practices across all functions to foster a learning and sharing approach among the team.• Delivered process breakthrough improvements towards business excellence by adopting business process improvement techniques, streamlining operational processes and workflow, estimating manpower requirements (effort estimation and business continuity planning), and onboarding the right talent pool.

• Incepted ideas for operational efficiency while spearheading the entire product portfolio • Steered cost-outs, leading concept designing & implementation• Mapped business requirements and translated into techno-functional specifications• Formulated annual budget; substantially reduced the production time by 30% and cost by 35%• Effectuated product development, feature enhancement, modifications, updates, and customizations to meet the latest advancements• Analyzing potential partner relationships for the product; ensuring high customer satisfaction by providing them with the complete product support• Ensured the quality deliverables while planning the budget, vendor selections, and tasks delegation

• Founded Azariah Labz, a product development start-up with digital marketing services• Successfully completed the 5 external projects in promised time and budget for the clients• Reached Break Even in less than a year. Created a successful in-house product• Brought in projects to help with income flow; oversaw operations of the firm• Managed project and conducted business analysis; propelled product design activities

• Managed the entire gamut of software testing lifecycle: solution analysis, test design, test execution, and defect management, and test reporting• Garnered exposure in leading a team of clients during onsite experience in Emirates Bank UAE in in User Acceptance Testing• Mapped the test cases with the requirements for generating the Requirement Traceability Matrix (RTM) • Coordinated with developers, discussing technical problems, reporting bugs, and supporting in rectifying issues • Worked for the availability of the QA test environments and ensured their compatibility