Eleftherios (Lefteris) Atheras Email & Phone Number

Athens, Attiki, Greece

Assigned to Greece, Israel, Cyprus, Malta, and additionally since June 2024 to BulgariaShort Summary:- Strategically collaborating with direct and extended Teams on local and regional level and leading landmark digital project to enable the Company’s key priority Digital Transformation- Enabling commercial Teams harness the Company’s Digital capabilities, train them and act as Subject Matter ExpertAccomplishments:- Lead the launch of the new Greek HCP Portal, being the first Market in the Cluster to go live and launching with the most content- Lead the new HCPs’ consent process in Greece & Cyprus, increasing efficiency, minimising compliance risks & cost- Lead the update of the Responsibility & Accountability (RACI) Blueprint of the Team, after only 6 months in the Company- Onboarding and training new direct team colleagues after only 6 months in the Company- Lead the local Team’s adoption and capability growth of the Global Adobe Transformation new systems and way of workingMain Responsibilities:- Leading landmark digital projects and their cross-functional Teams- Enabling utilization of portals and websites for patients and/or HCPs to engage with promotional messaging, register to receive follow-on communications and/or access additional Pfizer products and services.- Driving campaign execution, monitoring and reporting, country channel governance.- Identifying opportunities for improving OmniChannel Enablement service delivery through standardization, global guidance, support for local needs and by creating and sharing best practices across the Cluster and Business Units- Lead the local Teams’ adoption & capability growth of the Global Adobe Transformation systems and way of working

Athens, Attiki, Greece

Athens, Attiki, Greece

Trade Marketing Professional, reporting to the Commercial Director - Responsible for the Trade Activation of the whole Luxury Division managing budget > 3m€ annually. - Participating in the negotiation process with the customers.- Supporting the E-Commerce & Digital Team in direct communication with the E-Commerce & Digital Director, when the market is on COVID-19 lockdown. Accomplishments: - Created cost-saving and time-efficient trade activation synergies across division.Despite not being in the Digital & E-commerce Team, assigned to:- Lead the launch of the new Lancôme Greek website, the #1 brand in the company’s Luxury Division, in direct collaboration with the European Team- Manage the E-Commerce & Digital Intern, through the 3-months internship.

Athens, Greece

Yves Saint Laurent & Lancome.

Athens, Greece

Greece

- Responsible for the leading O.T.C. pharmaceutical brands Regaine, Daktarin, Imodium and Visine/VispringAccomplishments:- Built (and presented to the management board) the Business Case for the Greek launch of, OTC brand, Microlax- Received the Johnson & Johnson inter-company award of extraordinary performance.Gold Encore for "passion and commitment in delivering great results"- Restructured excel files for faster and more accurate data analysisMain Responsibilities:- Support in new product launches and roll-outs, Analysis of market shares and trends, Extraction of product claims from scientific/academic journals, Budgeting & tracking of expenses. Creation of communicational materials for all stakeholdersOther Responsibilities:- Participation in Advisory Board, Launch of new websites, Digital content creation for J&J & affiliates and e-mailcampaigns

Greece

- Working with a portfolio that possesses the #1 brands of household cleaners and fabric softeners in Greece - AJAX & Soupline respectively, while also including Fabuloso, Palmolive (Hand Dish) & SoflanAccomplishments:- Business presentations at internal meetings (e.g. market shares analysis & launches) to the whole company- Complete planning and management of shopper marketing events- Restructured various excel files, increasing efficiency and accuracyMain Responsibilities:- Analysis of market shares & evaluation of promotional activities, Budgeting & tracking of expenses,Competition tracking, PoP materials & leaflet insertions, Update of consumer & detergent websites

Marousi , Attica , Greece

- Analyzing marketing and sales data, in direct collaboration with the Compliance & Field Operations Manager as well as with the Marketing Team, mostly market shares.-Offering valuable insight and output from the evaluated data while also visualizing them.-Heavily increased the efficiency of the visualization proccess by limiting the required time via excessive computer skills, leaving the new systems at the disposal of the company to continue using them - Daily collaboration and support to the Marketing team and the Compliance & Field Operations Manager- Occasionally shadowing the MDs while on the road, to understand how the field generally and their job specifically actually operates.

Master'S Degree, Public Health

Fully by distance and part-time with flexible hours designed for professionals Indicative Modules: Epidemiology | Εpidemiology statistics.

Bachelor'S Degree, Marketing & Business Communication

Activities and Societies: Below, in the "Courses" section, the most important classes I have taken in the university are listed October.