As a Performance Analyst I lead the development of strategy and implementation across various platforms for Assembly MENA clients. I also manage a team of junior analysts to ensure the seamless implementation of these strategy as well as constant upkeep with optimizations.Highlights:• Managed end-to-end paid sales and purchase funnel for Kavak across UAE and Oman on multiple platforms.• Achieved a 66% reduction in account-level Cost Per Lead by optimizing existing platforms which were running at spend ceiling.• Driven a 2.3x volume growth in H1 by enabling a lean and optimized structure.• Driven a growth of 5x in Meta contribution by implementing and scaling campaigns.• Solved business specific hurdles through automated campaigns to drive product level focus resulting in an 80% cost reduction.

As a Digital Commerce Strategist I was responsible for managing end to end ecommerce business of Shan foods in Pakistan, UAE and North America. I also managed a team of commercial analyst and marketing analyst to ensure operations in these markets simultaneously.Highlight:• Developed and implemented Amazon's success strategy to relaunch on Amazon US which resulted in increasing sales by 220% with a 30% cost saving. This included driving unit economics to save platform fees, PPC optimization to lower ACOS, and SEO optimization to increase organic sales.• Developed the UAE market by partnering with e-tailers like Noon, Talabat, and Amazon. Projected to bring 25% incremental sales in the total ecommerce business.• Managed product strategy, digital marketing, budgets, and P&L for Pakistan, US, and UAE ecommerce business.• Created landscape outlook for Noodles and Sauces categories by collecting regional insights and integrating ecommerce data sources which gave opportunities of 160% growth in the total ecommerce business.

As an Analyst I was responsible for finding efficiency opportunity in Pakistan and North American market to make P&L and healthy.Highlights: • Developed and implemented a centralized data hub to track multiple channels like Daraz, Foodpanda and Airlift which gave visibility on sales and ROI helping us reduce advertising costs by 25%.• Developed and implemented a three-point performance marketing strategy for Amazon that included search ads, consumer promotion, and social media ads which increased ROAs by 310% and decreased accumulated ACOS by 24%.

Additional to my role as assistant manager, I served as the sole contact point for all performance marketing activities across Pakistan. In my roles at Mindshare, I was able to help multiple companies leverage data to improve their campaigns, I was able to bring Unilever in the top 10 global markets known for their work in eCommerce advertising.

I was in charge of planning and executing performance marketing campaigns for all Unilever brands operating in Pakistan to generate sales on e-tailer platforms. Later I was tasked with managing digital advertising and funnel management of DTC platform (SuperSauda.com) and the Haircare category of Unilever. Moreover, I worked on data management, visualization and analysis. I also worked with Mindshare Den to help other markets with local insights and guidance.

Built a +300Mn PKR ecommerce business. Independently directed and managed community engagement, performance marketing, and website development, overseeing a dedicated team of 15 professionals and collaborating with four strategic partners.Achievements:• Achieved 2x e-commerce growth• Transformed digital assets into e-commerce platforms• Pioneered catalog creation and centralized content management• Managed 5 brands in Consumer Electronics, FMCG, and Clothing• Maintained daily campaign ROAS of 15-20 and 30+ on special campaigns• Integrated B2C platforms like Daraz, iShopping, and Telemart for consistent sales growth and collaborative marketing.

Initially, I was in charge of developing and executing social media marketing campaigns for Audionic. Later I was moved to Ahsan-ul-Kalam which was given to me as a challenge considering my skills to develop the brand on Social media and generate positive ROI which I achieved through developing it amongst the spiritual audience on Facebook, Instagram and YouTube.

I was responsible for HR operations where I handled payroll, Employee onboarding, and Interview scheduling for clients like Zong and Agro.

I was in charge of scouting clients for Trajital marketing through cold calls, email prospecting, and lead generation. Moreover, I was also handling Social media marketing campaigns for clients like Ahmed Foods, and Ashrafi in which I leveraged the growth of Facebook and Instagram in Pakistan to create Social proof.