Athicha Puissarakij

Athicha Puissarakij Email and Phone Number

Digital Marketing and Brand Professional @
Athicha Puissarakij's Location
Bangkok, Bangkok City, Thailand, Thailand
Athicha Puissarakij's Contact Details

Athicha Puissarakij personal email

About Athicha Puissarakij

Digital Marketing professional with background in multi-national company. Performing in Marketing and Marketing related department including Customer Development, Trade Category Management and Brand Building. Professional leader for successfully launched projects, competent team player who bring in great insight and experience to enhance team’s value. Strong communication and cross functional management skills.Specialties: brand activation, trade category management, digital marketing

Athicha Puissarakij's Current Company Details
Beyond Goal Co. Ltd.

Beyond Goal Co. Ltd.

Digital Marketing and Brand Professional
Athicha Puissarakij Work Experience Details
  • Beyond Goal Co. Ltd.
    Marketing Consultant
    Beyond Goal Co. Ltd. Apr 2013 - Present
  • Inside Investor
    Digital Marketing And Brand Manager
    Inside Investor Oct 2012 - Dec 2012
    Thailand
    - Promoting InsideInvestor.com and Investvine.com branding through all the media touch points (online and offline).- Developing campaign strategies to promote company activities/ launch.- Attract quality traffic to website using SEO, SEM (Adwords) and Social Media.- Optimise the website design and manage the customer journey to improve conversion rate.- Retaining users through the use of information from Google Analytics to improve the users experience.
  • Hult International Business School
    Master Of Digital Marketing Candidate
    Hult International Business School Sep 2011 - Sep 2012
    San Francisco Bay Area
    Competent in use of online marketing tools such as Google Adwords, Google Web Optimizer and Social media to drive online marketing campaign.
  • Back To The Roots Llc
    Digital Marketing Intern
    Back To The Roots Llc Jun 2012 - Aug 2012
    United States
    - Developed affiliate program to promote company product.- Developed relationship with bloggers.- Developed lead list for potential online stores partnership.- Researched on user buying experience on each partner's website.
  • Inside Investor
    Digital Marketing Intern
    Inside Investor May 2012 - Aug 2012
    San Francisco Bay Area
    - Developed relationship with bloggers.- Developed online marketing strategy and social media plan.- Suggested web design to improve user experience and conversion.
  • Unilever
    Brand Assistant Manager
    Unilever May 2008 - Jun 2011
    Bangkok, Thailand
    FMCG Company with 167,000 employee worldwide. Brand Building Support Manager (2010 – 2011) • Core member of Breeze detergent team, biggest brand in detergent market with market share 40% of Thailand market. Approximate Sales value $180 million for full year 2010. • Successfully launched Tangplus project, the re-launch of Breeze powder concentrate detergent nationwide which account for 22% of Thailand detergent market and led to market share gain 1.6% during launch period.• Successfully launched Command project, the launch of Breeze powder conventional detergent Brand activation campaign nationwide. Accounted for 14% of Thailand market, which led to market share gain 1.3% during launch period. • Coordinated the launch of Jedi project, the revamp of merchandising in key-retailers to educate consumer for choosing right detergent. Re-balancing shelf of each segment to align with market direction. Unilever Future Leadership Program (2008 – 2010) • Experience in various marketing-related departments including Customer Development General Trade, Brand Activation and Trade Category Management. • Led Chinese New Year 2010 campaign, biggest national promotion theme of Unilever homecare (detergent, fabric softener and dish wash) value $70 millions during 2 months. • Delivered customer-specific promotion support, demand forecast and merchandising plan for conventional detergent products (Breeze and Omo brand). • Led Brand Activation team, special team to manage 4 activations nationwide (2 Open Trade caravans, Local modern trade booth and Makro Cash and Carry booth). • Conducted and analyzed market information and insights for General Trade Customer Development.
  • Siam Cement Group
    Student Trainee
    Siam Cement Group Mar 2007 - May 2007

Athicha Puissarakij Skills

Negotiation Social Networking Brand Communication Trade Marketing Project Coordination Seo Online Marketing Business Strategy Conversion Optimization Google Adwords Google Analytics Google Website Optimizer Digital Marketing Marketing Strategy Marketing Management Marketing Social Media Marketing Online Advertising Financial Research Brand Management Social Media Fmcg Market Research Crm Marketing Communications

Athicha Puissarakij Education Details

Frequently Asked Questions about Athicha Puissarakij

What company does Athicha Puissarakij work for?

Athicha Puissarakij works for Beyond Goal Co. Ltd.

What is Athicha Puissarakij's role at the current company?

Athicha Puissarakij's current role is Digital Marketing and Brand Professional.

What is Athicha Puissarakij's email address?

Athicha Puissarakij's email address is at****@****ail.com

What schools did Athicha Puissarakij attend?

Athicha Puissarakij attended Hult International Business School, Mahawithayalai Thammasat, Assumption Convent School.

What are some of Athicha Puissarakij's interests?

Athicha Puissarakij has interest in Chef Lab Bkk, Sb Home, บญชอยางงาย เพอเจาของกจการ, Baby So Goods, เมนรกลก ฉบบงๆปลาๆ, Business, Furfacto Outlet Furniture, Community, Ad Age, Home Decor.

What skills is Athicha Puissarakij known for?

Athicha Puissarakij has skills like Negotiation, Social Networking, Brand Communication, Trade Marketing, Project Coordination, Seo, Online Marketing, Business Strategy, Conversion Optimization, Google Adwords, Google Analytics, Google Website Optimizer.

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