Athina Solomou Email & Phone Number

Melbourne, Vic, Au

Leading marketing and R&D initiatives across Australasia while supporting a growing brand and product portfolio throughout the acquisition journey involved developing a regional brand architecture strategy and independent brand positioning strategies to differentiate competing brands and drive relevancy with targeted segments and customers. I also led the development and execution of Australasian Digital Transformation, which involved delivering a brand-wide digital experience management… Show more Leading marketing and R&D initiatives across Australasia while supporting a growing brand and product portfolio throughout the acquisition journey involved developing a regional brand architecture strategy and independent brand positioning strategies to differentiate competing brands and drive relevancy with targeted segments and customers. I also led the development and execution of Australasian Digital Transformation, which involved delivering a brand-wide digital experience management solution, capabilities roadmap, and execution priorities, including a scalable and flexible website with Salesforce integration with the end goal to achieve a single view of the customer across all brands.Brand Portfolio (B2B and B2C): Stegbar, Corinthian Doors, Trend Windows & Doors, A&L Windows & Doors, Aneeta Sashless Windows, Breezway Louvres, Regency Showerscreens & Wardrobes, Kolder Showerscreens & Wardrobes and William Russell Doors. Show less

Some key highlights from this role involved growing retail share and shift in channel mix by leading the end to end development and implementation of the Corinthian Doors Perfect Fit Installation Service in metro and regional Bunnings Stores across NSW and VIC. Drove B2C growth within low-cost/ low-margin product categories by activating a low cost to serve e-Commerce screens and spare parts solution that enabled customers to access self-serve online estimating and purchasing, significantly… Show more Some key highlights from this role involved growing retail share and shift in channel mix by leading the end to end development and implementation of the Corinthian Doors Perfect Fit Installation Service in metro and regional Bunnings Stores across NSW and VIC. Drove B2C growth within low-cost/ low-margin product categories by activating a low cost to serve e-Commerce screens and spare parts solution that enabled customers to access self-serve online estimating and purchasing, significantly improving the customer experience and diverting internal estimating efforts to higher-value tasks. Show less

Providing strategic and operational leadership to support a growing brand portfolio by developing the "Set Your Own Trend" positioning for Trend and the “Live Uninterrupted” positioning for Aneeta. Delivering a strong brand identity and distinct position in the market it provided the foundation for the commercialisation and launch of the Trend Botanica Timber Series, Trend Textura Colour Range, Aneeta Duomodea and Aneeta Flomotion, Both Aneeta Flomotion and Duomode were awarded the Australian… Show more Providing strategic and operational leadership to support a growing brand portfolio by developing the "Set Your Own Trend" positioning for Trend and the “Live Uninterrupted” positioning for Aneeta. Delivering a strong brand identity and distinct position in the market it provided the foundation for the commercialisation and launch of the Trend Botanica Timber Series, Trend Textura Colour Range, Aneeta Duomodea and Aneeta Flomotion, Both Aneeta Flomotion and Duomode were awarded the Australian Window and Door Association Most Innovative Products. Show less

This role involved directing the development and implementation of a global brand architecture and various tailored marketing programs to reinforce Dexion’s brand equity in key markets, including Australia, New Zealand, China, Middle East and the ASEAN region. I also supported the regional harmonisation of Dexion’s pallet racking product across Australia, New Zealand, Asia, China and the Middle East, providing sales teams with relevant, localised sales collateral and competitive analysis tools… Show more This role involved directing the development and implementation of a global brand architecture and various tailored marketing programs to reinforce Dexion’s brand equity in key markets, including Australia, New Zealand, China, Middle East and the ASEAN region. I also supported the regional harmonisation of Dexion’s pallet racking product across Australia, New Zealand, Asia, China and the Middle East, providing sales teams with relevant, localised sales collateral and competitive analysis tools to streamline sales volume transition. Show less

Aspire Leadership Program (Jeld-Wen Inc.)

Education record