Nikos Athinaios Email & Phone Number

Greece

Athens, Attiki, Greece

• Successfully launched Digitas Greece (member of Publicis Groupe Greece), achieving over 60% YoY growth
• Lead and inspire a diverse team of talented professionals, including Account Directors/Managers/Executives, Social Media Experts, SEO Specialists, Developers and Project Directors/Managers
• Oversee the Creative team at Digitas Greece, ensuring innovative and impactful output
• Direct and coordinate major digital-first omnichannel projects, such as the Sunlight Global campaigns, Michelin CRM European Launch, Mercedes Digital Transformation and adidas Retail/SoMe campaigns
• Specialize in consumer journey orchestration and seamless online/offline integration, with extensive experience in DMP & CRM implementation, particularly within the Salesforce universe
• Actively contribute to new client pitches, consistently delivering strong results and driving business growth

• Launched the Digital unit of the communication brands of Publicis Groupe Greece
• Increased team members of the Digital unit, after achieving to significantly grow revenue
• Directed numerous digital projects, including Mercedes integrated campaign It’s Time, Visa Messenger Bot, etc.
• Active participation on new client pitches, with strong results
• Direction of all key SNS accounts, including Samsung, Mercedes, Visa, Adidas, Old Spice, Nestle Infant Nutrition, etc.
• Data analysis, including viral loops and extensive A/B testing; research of new technologies, that benefit the clients, focusing on Messenger Bots, VR, AR and mobile; full CX audits

• Complete handling (kick off - content strategy – performance - community guidelines, etc.) of many SNS properties of multinational brands (names/details available if requested).
• Achieved over 70,000% fan growth (from 1,100 to 900,000+ lifetime likes) to a multinational brand's facebook page, while at the same time engagement rate and response time was consistently among the TOP3 globally.
• Generated creative ideas that led to engaging & innovative digital activations for clients such as Philip Morris, Samsung, Nestle, Folli Follie & Visa (samples available, if requested)
• Project direction of (micro) sites & (mobile) apps
• Won multiple awards (Ermis, Social Media Awards, DIME)

• Complete management of many facebook and twitter pages, including the one of Multirama
• Achieved a 3,285% fan growth (from 14,000 to 460,000 lifetime likes) to the Multirama account, with the page being the #1 brand page in Greece (January 2012), as well as winning numerous awards, such as an Evolution.
• Implementation of big activations using all advertising tools, with immediate measurable results and tight budgets

• Active participation on the planning of PC WORLD, PCW.gr and PC WORLD Digital
• Management of the print media content and full administration of PCW.gr
• Effective coordination of the numerous editorial team
• Accomplishment of innovative tests (for the first time in Greece), such as the first actual review of Greek mobile Internet programs
• Editor-in-chief of house organs for major clients of Liberis Publications (like OTEch@t, for OTE)
• Quality control of both the editorial content as well as the lab test, in cooperation with the corresponding team of PC WORLD USA

• Substantial participation on the founding team who planned from scratch the greek edition of PC Magazine (which in few months was the leading tech magazine in Greece)
• Editor of pcmag.gr, the largest tech site in Greece, and moderator of its active community
• Active participation in the procedure of obtaining EN ISO 9001:2000 for PC Labs
• Accomplishment of innovative tests, such as the first review of e-banking & m-banking services for the first time in Europe