Athina Kontostathi Email & Phone Number

London, Gb

London

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Reporting to Head of Online Marketing, managing retention/ conversion and reactivation campaigns.• Managing the CRM for Premier Bet, Sports Betting Africa, Mercury International & R&S Sportsbetting.• Full ownership of lifecycle emails & automated email campaigns for 17 countries in Africa.• Create, manage and ensure effective optimization of all marketing campaigns for sportsbook and casino using email and sms channels.• Create tailor made promotion campaigns strategy and content for conversion, retention and reactivation.• Monitor ‘active’ campaigns utilizing analytics tools and produce monthly reports • Identifying opportunities to improve all elements of the customer journey• Managing and administering player bonuses for conversion, reactivation and retention• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.• Monitor and maximise customer lifetime value strategies ensuring maximum profitability.• Ensuring the database is segmented effectively for targeted marketing activities.• Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.• Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

• Full ownership of lifecycle emails, automated email campaigns, acquisition B2B and B2C email campaigns and onsite messaging campaigns using HTML / module builder. • Generate leads through email campaigns in a weekly basis.• Improve email performance for unclaimed campaigns increasing the open rate by 10% and click rate by 1%.• Plan and executive digital marketing communication campaigns.• Continually strive on a daily basis to develop communication to increase engagement and revenue• Create detailed analysis of all marketing campaign performance using Google analytics.• Run offline leaflet distribution campaign to raise brand awareness.• Create ‘How to’ videos for tradesmen as well as create videos about the company and what can it offer to both tradesmen and customers (videos available at youtube.com/user/plentific/videos)• Support Head of Marketing in all 2017 marketing campaigns including ATL.

London, United Kingdom

• Responsible for the full retention and reactivation life cycle and promotional campaigns across the bingo networks and brands. • Managing website, SMS and in-client communication (messaging, promotions and offers); in addition to email processes as well as updating and maintaining all brand’s websites. • Allocation of annual budget throughout different media channels (e.g. Social media, DM)• Create ad hoc campaigns for reactivation of lapsed players as well as automated ones via email. • Implement and develop player segments based on different patterns • Full ownership of CRM (bingo and casino) campaigns from idea to concept stage to maximise player engagement, liquidity and wagering.• Analyze promotion results and reporting based on business and KPI targets• Working with the product development team to improve website functionality, user journey and SEO best practices• Maintenance and management of content and addition of new functionalities, as well as keeping different teams’ brand activities aligned• Work with copywriters, creative designers and developers to ensure the best user experience across all bingo websites• Oversee development and design of all campaign features, and coordinate the implementation on the websites and game client.• Build efficient processes to increase overall productivity.

London, United Kingdom

Responsibilities:• Report to Casino Campaign Manager• Create, manage and ensure effective optimization of all digital marketing campaigns(e-mail marketing/internet marketing) for Betclic/Expekt/Monte-Carlo Casino use of Exact Target/Dreamwaver/Pivot Table/photoshop• Create, manage and ensure effective optimization of mobile campaigns for Monte- Carlo Casino• Providing content to Country Managers, Content coordinators, Social Media Managers and the affiliate team• Risk management for casino promotions• Proposing and making recommendation on the introduction of new casino offering based on segmentation and KPI• Working closely with the country organization to ensure that all direct customer communications across all available on-line and mobile media are properly coordinated and executed and that the right games are being promoted in the according regions, with the right local offering• Contributing to and administrating the loyalty programs• Maintaining Casino rules and terms and conditions• Identifying opportunities to improve all elements of the customer journey• Managing and administering player bonuses for acquisition, conversion, reactivation and retention• Responsible for updating Customer support on the upcoming promotions and acting as an initial point of contact for escalated support questions

Greece, Athens

• Reported to Marketing Director • Contribute to Google adwords campaigns • Drove and posting on social media campaigns(Facebook, Twitter)• Maintained and updated the company website• Controlled the deadlines of the campaigns• Contributed to the development of marketing plans on press and radio

Responsibilities:• Coordinated the advertising campaigns for Athinorama Travel magazine (published every 6 months) and the travel section of Athinorama (published every week)• Liaised with clients to identify their advertising needs and objectives and negotiated the details of campaigns• Managed, reviewed progress and delivered to clients the advertising projects requested, according to their brief, timescale and budget• Handled budgets (up to 5,000€ per month), managed campaign costs and prepared expenditure approvals• Sold banners to hotels based on online advertisement (cpm)• Provided reports on workflow upon request with cost saving section

Greece

Politis Group of Companies owns 2 radio stations, interbus (Transit media), Master Media System (billboards and bus stop panels), www.cheapis.gr & www.skytickets.gr Cheapis.gr was seeking to increase sales and customer performance for its travel department • Understand key objectives of overall marketing campaign such as product, sales channels and target audience. • Develop and executed email marketing through newsletter and social media campaigns (Facebook)• Monitor ‘active’ campaigns utilizing analytics tools and produce monthly reports detailing open rates and click rates. • Conducted market and trend research on travel offers• Introduced process enhancement strategies for attractive travel packages• Support sales team and explain the marketing approaches• Supervised the customer service team • Boost visibility of cheapis.gr up to 18% (As indicated by Google Analytics) and increased sales up to 20%Skytickets.gr is a new tourist web platform seeking of product confidence brand recognition. • Built solid affiliations with key players in international tourism such as booking.com, rentalcars.com & hotelscombined.com • Team up with IT team for website creation and content • Branding marketing: create the logo

• Built and maintained trusted relationships with hotels and resorts• Increased business opportunities through new cooperation with hoteliers• Obtained compelling deals on travel packages for Groupon subscribers after proper market research• Identified new and creative travel deals to be featured

Level 1, Level 2, Level 3, Wine Steward/Sommelier

Mba- Essentials, 82%

Master'S Degree, Ma Marketing

Bachelor'S Degree, Bsc International Business Management

International Baccalaureate Diploma

High level courses: Economics/English language/Greek language Standard level courses: Maths/Biology/French language