Athina Kontostathi Email & Phone Number

London, GB

London

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Reporting to Head of Online Marketing, managing retention/ conversion and reactivation campaigns.
• Managing the CRM for Premier Bet, Sports Betting Africa, Mercury International & R&S Sportsbetting.
• Full ownership of lifecycle emails & automated email campaigns for 17 countries in Africa.
• Create, manage and ensure effective optimization of all marketing campaigns for sportsbook and casino using email and sms channels.
• Create tailor made promotion campaigns strategy and content for conversion, retention and reactivation.
• Monitor ‘active’ campaigns utilizing analytics tools and produce monthly reports

• Full ownership of lifecycle emails, automated email campaigns, acquisition B2B and B2C email campaigns and onsite messaging campaigns using HTML / module builder.
• Generate leads through email campaigns in a weekly basis.
• Improve email performance for unclaimed campaigns increasing the open rate by 10% and click rate by 1%.
• Plan and executive digital marketing communication campaigns.
• Continually strive on a daily basis to develop communication to increase engagement and revenue
• Create detailed analysis of all marketing campaign performance using Google analytics.

London, United Kingdom

• Responsible for the full retention and reactivation life cycle and promotional campaigns across the bingo networks and brands.
• Managing website, SMS and in-client communication (messaging, promotions and offers); in addition to email processes as well as updating and maintaining all brand’s websites.
• Allocation of annual budget throughout different media channels (e.g. Social media, DM)
• Create ad hoc campaigns for reactivation of lapsed players as well as automated ones via email.
• Implement and develop player segments based on different patterns
• Full ownership of CRM (bingo and casino) campaigns from idea to concept stage to maximise player engagement, liquidity and wagering.

London, United Kingdom

• Responsibilities:
• Report to Casino Campaign Manager
• Create, manage and ensure effective optimization of all digital marketing campaigns(e-mail marketing/internet marketing) for Betclic/Expekt/Monte-Carlo Casino use of Exact Target/Dreamwaver/Pivot Table/photoshop
• Create, manage and ensure effective optimization of mobile campaigns for Monte- Carlo Casino
• Providing content to Country Managers, Content coordinators, Social Media Managers and the affiliate team
• Risk management for casino promotions

Greece, Athens

• Reported to Marketing Director
• Contribute to Google adwords campaigns
• Drove and posting on social media campaigns(Facebook, Twitter)
• Maintained and updated the company website
• Controlled the deadlines of the campaigns
• Contributed to the development of marketing plans on press and radio

• Responsibilities:
• Coordinated the advertising campaigns for Athinorama Travel magazine (published every 6 months) and the travel section of Athinorama (published every week)
• Liaised with clients to identify their advertising needs and objectives and negotiated the details of campaigns
• Managed, reviewed progress and delivered to clients the advertising projects requested, according to their brief, timescale and budget
• Handled budgets (up to 5,000€ per month), managed campaign costs and prepared expenditure approvals
• Sold banners to hotels based on online advertisement (cpm)

Greece

• Politis Group of Companies owns 2 radio stations, interbus (Transit media), Master Media System (billboards and bus stop panels), www.cheapis.gr & www.skytickets.gr Cheapis.gr was seeking to increase sales and customer.
• Understand key objectives of overall marketing campaign such as product, sales channels and target audience.
• Develop and executed email marketing through newsletter and social media campaigns (Facebook)
• Monitor ‘active’ campaigns utilizing analytics tools and produce monthly reports detailing open rates and click rates.
• Conducted market and trend research on travel offers
• Introduced process enhancement strategies for attractive travel packages

• Built and maintained trusted relationships with hotels and resorts
• Increased business opportunities through new cooperation with hoteliers
• Obtained compelling deals on travel packages for Groupon subscribers after proper market research
• Identified new and creative travel deals to be featured

Level 1, Level 2, Level 3, Wine Steward/Sommelier

Mba- Essentials, 82%

Master'S Degree, Ma Marketing

Bachelor'S Degree, Bsc International Business Management

International Baccalaureate Diploma

High level courses: Economics/English language/Greek language Standard level courses: Maths/Biology/French language