Responsible for company’s 4 main brands social media channels (Dibea, Tineco, ECOVACS & usmile) for Malaysia & Singapore region including: -Social Media Management:Develop and implement social media strategies to increase engagement, brand awareness, and customer retention. Manage daily posts, interact with followers, and monitor social media trends to adapt strategies as necessary.Content Creation and Digital Marketing:Generate compelling and relevant content that aligns with the brand’s identity and marketing goals from copywriting to producing videos and coordinating content schedules.Analytics and Reporting:Monitor and analyse the performance of social media activities to track user engagement, assess the effectiveness of different content types and campaigns.Collaboration and Coordination:Collaborate with brand managers, designer team and retail team to ensure a unified marketing message for monthly online and offline social media campaign.Brand Strategy Development:Develop monthly plans to boost brand awareness, conduct competitor analysis, and identify opportunities for brand growth through social media.Customer Interaction and Feedback:Manage online reviews, and handle customer feedback on social media to maintain a positive brand image and improve customer satisfaction.

Social Media Content Strategy & Planning: Developed and executed monthly social media content calendars across multiple platforms, ensuring alignment with brand messaging, seasonal campaigns, and promotional objectives.Content Creation & Design: Designed engaging marketing collaterals, including product catalogues, corporate profiles, flyers, and digital assets to support both online and offline marketing initiatives.Video Production & Storytelling:Produced high-quality cooking videos and curated visual content to drive audience engagement, brand storytelling, and product education.Budget Oversight: Managed and optimized content production budgets to maximize ROI, ensuring cost-effective use of resources and alignment with business goals.Social Media Performance Tracking & Analytics:Monitored social media performance metrics and produced detailed monthly analytics reports to inform strategy adjustments and enhance content effectiveness.

Getting my Master’s Degree

Planning and coordinating events, managing company’s Corporate Social Responsibility (CSR) program called SWM Kasih, planning and disseminate company’s services information both internally and externally, help promoting for 3R (Reduce, Reuse, Recycle) and Separation at Source (SAS) campaign with the public and educational institutions, giving talk to students from kindergarten to secondary levels, building and maintaining good rapport with medias, state government and stakeholders, monitoring all social media, newspaper and online news for contents about company, design and creating promotional items & assisting in any ad hoc matters from HQ, managements & team members.

Assisting in coordinating events, designing corporate promotional items for internal usage, daily newspaper and online news monitoring on businesses and franchising and assisting the department and team members with any ad hoc matters.