Asa Salsabila Email & Phone Number

Tangerang Selatan, Banten, Indonesia

Responsibilities:- Create weekly, monthly, quarterly, and yearly reports by providing digital analysis to determine and measure the effectiveness of digital-based marketing including campaign and engagement activities- Conducting SoV using social listening tools to monitor brand sentiments regularly (Talkwalker, Brand24, Emplifi)- Work closely with cross-functional teams including creative, strategic, social media officer, and account teams to create and maintain KPI which approved in the annual Brand Plan agenda.- Interpret the data into new findings and derive meaningful insights by identifying competitor landscape, compiling trends, and defining audience behavior to uncover actionable insights- Present the overall report on wide-scope analysis for several clientsBrand Handled: - OCBC Indonesia- Red Bull Indonesia- Kilau FOX’S- Biore.Id- BRI Life and Life at BRI Life- KRIZZI- K Natural White- Philips (Signify)- Oronamin C - Astra International Pitching:- Mitsubishi FUSO (Won)- Eskulin (Won)- Dapur Umami AjinomotoKey Achievements: Winning Awards Rookie Employee 2023 (New Hire with Best Performance in Less Than a Year)

Malang, East Java, Indonesia

Responsibilities:– Create 26 Brand Analytics for pitching purposes including SWOT analysis, competitor/benchmark mapping, social media, and website insights within a year– Conduct market research for client needs relating to Segmenting Targeting Positioning (STP) analysis, market trends analysis, consumer behavior, profit analysis, campaign comparison, consumer satisfaction survey, and any other related research– Prepare and conduct surveys and interview questions to get in-depth insights– Compile and analyze statistical data using modern (Google Spreadsheet) and traditional methods to collect it– Create monthly reports for each client based on research impacts, marketing performance, and OKR– Present insight and recommendation to Creative Team and clients for decision-making and strategic planning– KOL/Influencer listing based on client’s niche and demandKey Achievements:– Successfully brought 11 new clients referring to Brand Analytic– Assisted client by providing market research and competitor mapping due to their new branch (Ayam Goreng Nelongso Pandaan)– Rated 4.6/5.0 on Annual Clients Satisfaction Survey 2021 referring to Monthly Report and Evaluations

Malang, East Java, Indonesia

Participated in Communication Science lecturer quantitative research about Radio Listening Motives and also support lecturer team to produce e-learning video-based during the pandemic.– Assess validity and reliability test towards the questionnaire items using SPSS– Data gathering by distributing a questionnaire form to 100 respondents – Assemble e-learning material videos for each subject– Work closely with editing teams and lecturers in charge of e-learning videos concept to support online classes during the pandemic

Malang, East Java, Indonesia

– Attend media gatherings, grand openings, product launches, and any other related corporate events– Assist the marketing team to establish new relationships with prospective clients and understand their needs by conducting product demos (Adlibs, talkshow, spot, insert, etc.)– Arrange daily reports

Bachelor'S Degree, Communication, General

Social Sciences

Activities and Societies: 3rd Paralell Rank 2015 and Joined OSIS for two periods managing 11 school events.