Allyson Ryan Email & Phone Number

Monterey, Ca, Us

Monterey County, California, United States

Developed and implemented content strategies across various channels including digital, social and traditional media. Collaborated with sales and development teams to create compelling content that resonated with target audiences and supported marketing goals. Managed social media accounts, curating content and engaging with followers to build a loyal online community with current and potential customers. Analyzed campaign performance using tools such as Google Analytics and social media insights to refine strategies and improve results.

Monterey, California, United States

Provided consulting and assistance with social media platforms and customer facing websites. Created a comprehensive content calendar for the internal team to utilize after the project was complete. Analyzed campaign performance and provided a guideline of best practices.

Monterey, Ca

Managed the development of a comprehensive integrated content marketing program utilizing advertising, media relations, digital, direct, experiential and other forms of marketing. Ensured that content and the social ‘voice’ is consistent and on brand. Utilized appropriate analytics including Google Analytics, SimplyMeasured, Rival IQ and Facebook Insights to monitor and optimize performance, including audience growth and engagement. Increased the social/content marketing acumen of staff, Board members and members by developing and implementing a social/content marketing training curriculum. Developed and managed opportunities to leverage member social content and social influencer programs. Collaborated with strategic partnership programs to increase social/content marketing value and amplification. Developed, managed and tracked all website content including general messaging, blogs, contests, member pages, photos and any new media. Interacted with online booking engine representative(s) and manage optimization on the website. Collaborated with SEO web team to optimize web content and enhance user experience. Tracked and maintains syndication of website content on partner, social networking and general tourism websites.

Monterey, Ca

Coordinated with advertising and website agencies on daily interactions providing necessary information and materials while supervising process systems for billings, reports and tracking schedules. Reviewed media opportunities and provided advertising recommendations that aligned with marketing strategies. Managed multiple projects including fully integrated marketing campaigns and provided necessary reporting.

Coordinated and implemented general marketing projects such as promotions and co-op advertising opportunities. Interacted with advertising agency to provide necessary materials. Maintained website, events calendar and MCCVB- member pages. Worked extensively on social media outlets. Distributed agendas and attended all marketing committee meetings. Assisted in managing department billing, and monitoring budget income and expenses. Communicated and created relationships with MCCVB members.

Maintained corporate records, plans, coordinated meetings and official functions of the organization, as well as administrative support for the President/CEO, Vice President of Sales & Marketing, Director of Online Marketing and the Director of Finance & Administration. Acted as a liaison between the MCCVB and Board and committee members. Worked extensively on website and other marketing tools/functions.

Assisted Director of Sales, Account Executives and Sales Coordinators with tradeshow preparations, sales trips, sales blitzes, and group services. Closely collaborated with members as a liaison between meeting planners, tour operators and group leaders. Worked extensively in customer relationship management computer software system, Sales Force.

Recreation Administration, Special Events & Tourism Managment, Minor In Spanish

Activities and Societies: Member Of Meeting Professionals International (MPI)

Minor, Spanish