I'm passionate about automation and its ability to empower creative individuals to focus on doing more meaningful work that creates real value.I have always been fascinated by the potential of technology to streamline processes and make our lives easier as users (like ordering pizza with an app) but I feel the real value of software automation lies in its ability to free up time and resources, allowing employees to focus on their strengths, automate the boring stuff and hopefully get a better work-life balance as they create more value in less time.Currently building the ad-tech platform Púls Media with a talented team of developers in Reykjavík Iceland. Working remotely from Svalbarðseyri in North Iceland (population 200 people). Love to have fun at work and a pioneer in ADHgile development.I'm always eager to connect with like-minded professionals. If you want to improve the performance of your ads and spend less time doing it, then let's connect.