Adam Thorwart Email & Phone Number

Ooltewah, Tennessee, United States

Pittsburgh Pa

• Conceptualize and build the Consumer Sentiment Analytics practice – client service that tracked and highlighted consumer sentiment primarily focused on the smartphone market
• Responsible for maintaining, expanding, and visualizing the Consumer Sentiment Analytics platform to include other industries from car-sharing services (i.e. Uber) to music and video streaming services (i.e. Netflix).
• Influence future product designs and customer care solutions based on key findings from consumer sentiment research
• Introduce new software to increase efficiency and productivity when analyzing consumer data

Newton, MA

• Responsible for maintaining, expanding and visualizing AppTRAX a multi-million point web scraped database of top global app stores which provided data for essential service reports.
• Predicted emerging trends in the apps space and proposed, authored and answered client inquiry on topics ranging from the emergence of m:health to the billion dollar gaming industry
• Served as a resource for the press on market changing events by providing context through AppTRAX data and expert knowledge of the apps space.
• Responded to inbound client requests for synthesis and analysis of published research, data and other market trends

Newton, MA

• Combined big data, survey data and company financials to create a full view of the market, key competitors and changing consumer behaviors.
• Identified errors with Mozenda – our webscraping agent – and sought to overcome data collection issues through a combination of creative thinking, continued learning and constant vigilance.
• Proactively introduced more relevant key performance indicators for inclusion in Strategy Analytics reports and blogs.
• Contributed key topic areas and question to the Strategy Analytics omnibus consumer survey
• Co-managed the bi-annual mobile app developer questionnaire which provided insight into shifting developer preferences and that impact on the mobile market
• Trained colleagues and clients to leverage new visualization tools and dashboards to help usher Strategy Analytics into a more immersive and interactive research vendor

Newton, MA

• Utilized publicly available news to create a comprehensive database of app milestones which served a critical client need to understand the true impact of apps on consumer behavior
• Successfully prioritized conflicting priorities from management to ensure research was published in a timely fashion while adhering to the highest quality standards
• Conducted recurring secondary research to ensure all published reports reflected the most recent market data and conditions
• Expanded my skill set to include web scraping and survey analysis