LeadIntegrated Brand Marketing and Creative team at Warner Media – India, South East Asia, South Korea (INSEAK)Managing Direct to Consumer and B2B marketing across business lines - Warner Bros Theatrical, HBO GO Streaming service, HBO and CN Network, Home Entertainment and TV DistributionFocus on building legendary brands, franchises and consumer-focused marketing programs – HBO,CN, DC, Wizarding World, Looney Tunes, Game of ThronesPrioritizing Organizational transformation and mentorship - incorporating new skills sets andfunctions to the team, identifying and grooming future leaders, enhance existing strengthsStreamlined marketing and creative services as a central team that can collaborate cross functionand business. Incorporated Franchise Management as a key priority while developing and executingmarketing plans across all business lines

Lead the newly set up brand solutions & partnerships team in Singapore. Manage the transition, develop the sales proposition, finalise process, integrate the different functions.Managed team that functioned as an internal creative and media agency - Pitches & proposals, research & insights, content development (long form, short form) for digital and linear, media planning & scheduling, project management and client servicing.

Lead the central Commercial strategy and partner marketing team based out of Singapore. Marketing leads for Hong Kong, Malaysia, Singapore, Indonesia, Vietnam, Philippines and Thailand work with me to identify key content priorities for the year, budget planning, KPIS, and implementation.Develop presentations and pitches for new business development, present to key clients. Develop proposals, collaboration models, assist in negotiation and conclude deas.

Set up the central Commercial strategy and partner marketing team based out of Singapore. Drive strategic planning, commercial development on Affiliate sales, OTT & Non-Linear and new revenue opportunities.Launch team for FOX+ - subscription video on demand service launched in HKSEA in 2017: developed product pitches and delivered to Telcos across HKSEA. Established robust partner program - sales support systems and processes to help customer acquisition and retention efforts for partners/clients. B2B marketing - key client management programme, targeting new clients, presence at major trade events.

Led the strategic change from a traditionally de-centralised marketing operation to a more focused centralised approach. Key projects implemented - Rebranding of Star Sports channels to FOX Sports Network, refresh of FOX brand, launch of major entertainment, sports and factual franchises.Digital and social media - content marketing, leveraging talent online, targeted investment in digital, aligning product team and developing process to include content development for social. Headed the Consumer Research function from December 2014 – May 2015.

Localised channel with all on air and off air communication conceptualized in Arabic. Produced and launched the first locally produced 6 part series – “I am Nat Geo Photographer”. Set up and managed creative services team to develop branded content solutions.

Part of the core team that launched FNG business in the Middle East & North Africa. Led the marketing launch of Hollywood channels FOX Movies, FOX and Factual channel National Geographic Abu Dhabi.Pursued localisation strategy in communication, marketing partnerships, leveraging global resources for publicity and using IP to create local promotables. Digital and social media pioneer - one of the first brands in the region to harness the power of advocacy. Recipient of 8 PROMAX World Golds, New York for excellence in marketing.

Developed strategy that focused on targeting core audience with digital advertising and targeted pr as the lead media that helped in increase of share of audience.

Account Management function in Mumbai and Chennai.Accounts handled: Bajaj Auto, Indian Oil, Heinz, Cavin Kare