Athena Yu Email & Phone Number

Greater Philadelphia Area

Greater Philadelphia Area

Drexel University- North Hall, Millennium Hall

Establish and maintain floor community of up to 50 Undergraduates with organized weekly events, interpersonal relationship building, and serving as a peer mentor answering questions regarding university policies, academics, and college lifeCollaborate with student and professional staff through creation and marketing of Residential Life value-centered organized programs designed to assist in academic and social success for focused segments of the resident population

Greater Philadelphia Area

Foster a secure and comfortable entrance environment to dormitories adhering to university safety policies and proceduresAssist Residential Desk Coordinator with process driven tasks in order to ensure residential hall operates efficiently Advertise to and educate residents about local and internal programs designed to benefit their colleg experience

Greater Philadelphia Area

Created and designed content showcasing Discovery USA across Facebook, Twitter, LinkedIn, and Instagram to provide brand awareness to attract new talent and new businessProvided art direction for creative team to create engaging social media posts across multiple platforms, increasing brand awareness and communication reachAnalyzed data collected from multiple social media platforms to identify and leverage patterns in engagement to increase post reach using active trends and an overarching media strategyWrote and edited articles and creative copy with assistance from mentoring copywriters to provide relatable viewpoints to social media audience falling within recruitment and new business parameters, diversifying content pools and increasing professional reach

Horsham, Pennsylvania

Advised creative agencies in designing and implementing national social media communication on FacebookCollaborated with Brand and Category team to develop promotions and price segmentations to maximize profits andshare value with joint brand promotions, FSI drops, price promotions, and realigned customer sell decksPreformed trend analyses focused on pricing, sales, and market share to identify growth opportunities in regional markets

Philadelphia International Airport- Renaissance

Awarded Employee of the Month for July 2013 - Front of House for service innovations and interdepartmental improvementsAnalyzed corporation standards of customer service guidelines in regards to local franchise operation procedures making adjustments to customer service protocols thus raising guest satisfaction by 28%Developed systems of correspondence to close communication gaps between Administration and Front/Back of House Staff, ensuring daily needs of customers and staff were met