Brands: Kendamil Singapore, Cozycove Diapers, and CBeetleAs an SEO Marketing Specialist, my role focuses on optimizing digital strategies to enhance brand visibility and drive organic traffic. Key responsibilities include:1. SEO Strategy Development: Creating and implementing data-driven SEO strategies to improve search engine rankings and online presence.2. Keyword Research: Conducting in-depth keyword analysis to identify high-potential terms and optimize content accordingly.3. On-Page and Off-Page Optimization: Managing on-page elements such as meta tags, internal linking, and content optimization while executing off-page tactics like backlink building and outreach campaigns.4. Analytics and Reporting: Utilizing tools like Google Analytics, SEMrush, and Ahrefs to monitor website performance, track key metrics, and generate actionable insights for continuous improvement.5. Content Marketing: Collaborating with content teams to produce SEO-friendly articles, blogs, and web pages that align with marketing goals.6. Competitor Analysis: Staying ahead of the competition by analyzing trends, rankings, and strategies within the industry.7. Technical SEO: Resolving technical issues such as site speed, mobile-friendliness, and indexing to enhance user experience and SEO performance.8. Cross-Functional Collaboration: Working closely with developers, designers, and marketing teams to ensure a cohesive digital marketing approach.

As CMO:I am responsible for overseeing all aspects of a company's marketing strategy, initiatives, and operations, developing and executing effective marketing strategies that drive brand awareness, customer acquisition, and revenue growth. I report directly to the CEO and play a critical role in shaping the company's overall direction and growth trajectory.As Lead Copywriter and Content Writer:I handle a range of responsibilities related to crafting compelling and persuasive written content for various marketing and advertising purposes. My tasks include:- Content Creation: I am primarily responsible for conceptualizing, writing, and editing engaging and high-quality copy for a variety of marketing materials, including advertisements, websites, email campaigns, social media posts, product descriptions, and more. As Lead Copywriter, I ensure that the copy effectively communicates key messages, captures the brand voice and tone, and resonates with the target audience.- Strategic Planning: I fully contribute to developing strategic content plans and campaigns that align with overall marketing objectives and goals. I provide creative ideas, concepts, and themes for marketing initiatives and work closely with designers, art directors, and other team members to bring these ideas to life.- Market Research: I conduct market research and competitor analysis to stay informed about industry trends, consumer preferences, and competitive landscape. I use insights from research to inform content strategy, identify opportunities for differentiation, and develop compelling messaging that resonates with our target audience.

At Ayoconnect, I took charge of driving their social media strategy by planning and producing compelling content to elevate their online presence and brand visibility. I ensured that Ayoconnect's social media platforms resonated with their audience and effectively communicated their brand message.Beyond content creation, I continuously monitored current trends and conducted thorough competitor analysis. I also actively contributed innovative ideas for marketing campaigns, events, and strategic partnerships. Moreover, I helped the Sales team by beautifying their sales presentation decks, producing company profile videos and product videos for client pitches, and doing various copywriting tasks for the company.

1. Social Media ManagementManage coordination with internal team and external parties, including content briefings and vendor management.2. Social Media Strategy- Monitor industry and cultural trends to maintain relevance.- Determine strategies that can further build an online presence and increase brand awareness.3. Social Media Content Planning- Lead the development of social media editorial plan.- Analyze competitor's social media consistently to gain learnings.4. Social Media Content Production- Supervise content production, review visual outputs, and seek approval from relevant PICs.- Prepare for complete social media content brief regularly.- Work closely with Creative team and be responsible for all content output.5. Social Media ReportingDeliver weekly and monthly reporting as well as recommend improvements.6. Social Media BoostingWork closely with the Digital Marketing team to conduct social media boosting (budgeting, reporting, and analyzing results).7. Social Media Admin- Be the admin of OY! Indonesia's main social media platforms: Instagram and LinkedIn.- Publish every social media content according to schedule.- Check the comment sections and DMs regularly and answer feedback from users.

My role typically involves supporting the content creation efforts of OY! Indonesia on various channels.- Content creation- Content planning- Content optimization- Competitor analysis- Copywriting for digital ads

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.- Provide recommendations and execute strategies for content development in coordination with SEO goals; general and keyword specific.- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).- Implement link building campaigns in coordination with SEO goals.- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.- Handle social media posts, including Linkedin posts of OY! Indonesia.- Take part in various marketing campaigns.

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).