. Direct overall brand strategy and positioning to enhance brand awareness and market share within the highly competitive UAE coffee market.. Built and managed strategic partnerships within the HoReCa and OCS sectors, customizing solutions to meet unique client needs. These partnerships expanded brand reach and solidified Malongo Coffee’s position in these segments.. Drove client base expansion by identifying high-potential market segments, initiating outreach, and cultivating relationships with key accounts. Successfully increased market penetration and positioned the brand as a preferred partner for high-value clients.. Design and execute marketing campaigns, including digital, social media, promotions, and trade shows, to increase brand visibility and engagement.. Organized brand activation, trade shows, and promotional events to showcase the brand, engage clients, and foster industry relationships. These events bolstered brand recognition and created valuable networking opportunities for future growth.

. Responsible for the business Development and marketing of JDE coffee products and machines throughout U.A.E.. Developing & maintaining strong relationships with large accounts and overseeing the expansion of sales by identifying opportunities to further expand the business.. Working closely with the creative team for advertising, marketing, and brand visibility.. Maintaining client accounts to ensure that best after sales services are provided and all clients’ needs are met.. Managing both existing sales pipeline and developing new business opportunities.Taking a lead role in the development of proposals and presentations for new business materials to create and nurture business and partnerships.

. Responsible for the business Development and Sales of LavAzza coffee products and machines throughout U.A.E.. Managing a Client Portfolio and having revenue and account management responsibility for more than 100 Key accounts.. Maintaining relationships with clients by providing support, information, guidance and recommending new opportunities.. Organizing and participating in events and exhibitions.. Working closely with the management to prospect, pitch & close new business.. Communicating with business partners to improve and develop business relationships in addition to maintaining constant follow-up for their feedback.. Working in the development and brand awareness of Lipton fresh brewed Ice tea and gladiator range.. Extensive product knowledge training to ensure clients queries are satisfied.. Develop and provide product proposals, demonstrations with before and after sales support. . Finding new business partners and managing existing ones, ensuring achievement of growth and profitability targets.. Constant liaison with the technical support staff for installation of coffee machines, after-sales services and prompt rectification of the hardware and resolving other technical issues.

. Developed ATL and BTL requirements including marketing collaterals, for the Group and Group departments.. Managed the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs.. Organized events and exhibitions for group companies.. Developed strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects.

. Developed and Retained relationship with the Retailers, Dealer network & corporate companies throughout the UAE with regards to Display, Marketing activities, Sales, after sales & Collection.. Developed and managed ATL and BTL requirements including marketing collaterals, point of sale branding.. Co-developed and executed corporate and project branding strategies, including launch and tactical marketing campaigns.. Conducted yearly marketing budget and forecasting for the brands

. Created marketing campaign, pricing structure and sales strategy for 10+ SKU line.. Grew business from no accounts to over 30 major accounts generating increased revenue each month.. Intensive market research for products like baby food, tin and frozen products.. Developed the company business through achieving volume targets, distribution, visibility, productivity objectives.. Kept accurate updated database which measured the unit’s performance against key business objectives and used that data to analyze the business and develop future strategies.. Responsible for monthly purchasing and negotiating prices of products with suppliers.. Compiled, analyzed and prepared data for administrative reports and presentations.. Build and developed a marketing plan for the introduction of a new brand in this market, covering the product price, promotional factors involved in launching the product.

. Implemented marketing strategies for the major brands of the division (Citizen, SWC, Yokohama, Samsung, GE, Glem Gas, Konica Minolta, Kia, and Hyundai) by coordinating the creation and production of marketing and communication materials, in accordance with corporate guidelines.. Provided day-to-day support for the Brand Manager and contributed to the achievement of the overall objective of the company.. Below the line jobs – promotional and display tools etc.. Inter- department joint promotions, Individual promotions & Media campaign. Providing and suggesting Advertising mediums for outdoor, electronic and print media etc. . Media buying i.e. Newspaper, Magazines, FM, and T.V channels etc.