• As Director of Admissions, steer a three-person department with a yearly budget of over $400,000 and report to the school President and Principal.• Promoted in June, 2022 with the title of Communications Director, responsible for the school’s brand management and proliferation through a multi-channel approach integrated through multiple departments.• Implement and lead the school’s overall marketing strategy in print and digital advertising, tracking effectiveness and return on investment, generate insights and offer actionable ideas to increase impact.• Represent the school at various gatherings and conferences including EnrollmentManagement Association, NYSAIS, and NAIS.

• Since 2015, served as a consultant for five organizations as a content creator and marketing consultant, conducting environmental, competitive, target audience, and SWOT analysis to create customized communications plans.• Overhauled the social media presence of each organization and created content which best reflected each institutions value proposition and mission, targeting the content towards their stakeholders by utilizing audience analysis.• Steered the organizations to create more interactive content, such as videos and “sharable” social media content, especially utilizing Instagram Reels and TikTok, which led to one group to realize a 23% increase in engagement in a year-over-year analysis.

• Serve as the school’s head of branding, managing all internal and external communications, including admissions, development, alumni, and academics.• Create content for the school’s social media channels, with an emphasis on increased community engagement. This resulted in a 12% year over year increase in audience engagement on Facebook, Instagram, LinkedIn, Snapchat, and Twitter from Year 1 to Year 2.• Create an optimal advertising and marketing mix, within budget, by measuring ROI through the use of Google Analytics, Sprout Social, and Snaplytics.• Edit copy, fact-check, and proofread content used in development/marketing materials, community correspondence, blog posts, and news releases using Associated Press style.

• As Director of Admissions, steered a three-person department with a yearly budget of over $400,000 and directly reported to the school President.• Created, implemented, and led the school’s overall marketing strategy in print, radio, and internet advertising, tracked effectiveness and return on investment, generated insights and offered actionable ideas to increase impact.• Conducted competitive analysis, highlighting market and competitive trends with admissions implications, resulting in a 15% increase in total school enrollment.• Cultivated and maintained relationships with key associations and strategic partners, joining in special events and sponsorships as needed, to market the school to over 70 Metro Detroit communities.• Produced school-related press releases and marketing pieces distributed to local and national media.• Published news items on the school’s website and implemented a social media schedule, which resulted in a 27% increase in followers on Facebook, Twitter, and LinkedIn.• Directed the redesign process of the school’s website to a new CMS, leading school-wide meetings of key stakeholders, designing landing pages, and transferring content.