Atif Rafiq work email
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Atif has blazed trails in Silicon Valley and the Fortune 500 for over 25 years, reshaping industries and generating billions in revenue for some of the world's leading companies. His involvement in business has seen over half a trillion in value creation and he's still going :) After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the President level in the Fortune 300. While leading business units, teams, and growth for companies, Atif has built a large following as one of today’s top management thinkers. Over 500,000 people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers. Atif is also a Thinkers 50 nominee, a global list of today's top management thinkers.Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.o Big ideas meet big execution o Tech innovator who's reached the President level in the Fortune 300.o Product & business savvyo P&L ownership as a General Manager for many years; including most senior commercial leader for a Fortune 300o Founder and CEO of venture backed firm, raising $10mm+ in the content mgmt sector (2000-2005)o Active public speaker across 25+ tech events (Google I/O, Cannes, Fortune, SXSW, CES). Quoted in WSJ, Fast Company, Fortune Magazine, TechCrunch, Forbes, Mashable, & ABC News.o Advisor and investor to 25+ startups (Headspace, SpaceX, Anthropic, Groq, Salad & Go, Liquid Death, etc.)Boards: o Flutter [NYSE: FLUT] - global leader in sports betting, $10bn+ revenue o Mister Car Wash [NYSE: MCW] - Largest car wash business in the US, $1bn revenue o KINS [NYSE: KINZU] - $300mm SPAC which merged to form a tech companyo ClearCover, - late stage tech company, raised hundreds of millions through Series E o betMGM - growth engine for MGM Resorts [NYSE: MGM]o Defy Ventures - national level board for this non profit, addressing prisoner recidivism through business education
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Ceo And Co-FounderRitualChicago, Il, Us -
Board MemberFlutter Entertainment Plc Dec 2021 - PresentNew York, New York, UsBoard member for this NYSE listed company [Ticker: FLUT]. Global business with over $10bn in revenue, $25bn market cap, and operating in over 100 countries. Flutter is the parent company for some of the world’s largest and most popular sports betting and gaming brands, such as Fanduel.Board Committees: Risk & Sustainability, Workforce Engagement. Compensation, Cyber Sub Committee -
Board MemberClearcover Oct 2021 - PresentChicago, Il, UsIndependent Board Director for this high growth fintech. Committees: Compensation (Chair) -
Ceo & Co-FounderRitual Jan 2021 - PresentRitual transforms team based problem solving through workflow + AI.We help teams overcome problem-solving challenges as they progress from initial ideas to achieving impact.This means simple and powerful ways to accomplish upstream work: define problems, gather input, and develop answers. Doing these things well unlocks everything that follows: recommendations, alignment and decisions. Our workflow breaks down problem solving into atomic steps, and embeds AI at every step.Ritual’s approach of blending workflow + AI makes it radically simpler than ever before to achieve buy-in and build sustained momentum for initiatives. Move faster and smarter with Ritual—it’s the key to avoiding the most common pitfalls teams face — missed inputs, blind spots, weak links, and unclear problem definitions.Today we are working with our beta customers in the Fortune 500 companies to bring our problem solving workflow to key initiatives. Ritual is co-founded by Atif Rafiq and Mike Vo who bring strong Silicon Valley experience and deep Fortune 500 networks to propel their category creation ambition.Two years before the launch of ChatGPT and GenAI, we began development for a natural language / AI based approach to problem solving and innovation. We have the most advanced tech and understanding in world for how GenAI can help teams develop problem statements, underlying questions, and recommendations as well as narratives / FAQs/ meeting ready content. Get Started:https://app.ritual.work/www.decisionsprint.com
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PresidentMgm Resorts International May 2019 - Jan 2021Las Vegas, Nevada, UsIn my president level role, I lead all corporate functions from marketing to commercial to digital. I helped stabilize the business amidst the pandemic (both closing resorts and reopening them successfully including all of the customer communication, marketing and commercial decisions along the way). Along the way, I lead the efforts to:1) build the technology organization and roadmap while shipping new contactless experiences; 2) deliver on hotel revenue + occupancy performance against fair share and forecasts for both all of 2019 and 20203) activate the sports betting user base by leveraging MGM’s bricks and mortar + dB + loyalty program integration (after a slow start prior to my arrival). 4) general talent magnet for the company ...as we brought in 50+ new hires with skill in product management, curation, data science, cyber and engineering who can continue to take things forward. More broadly, I oversaw corporate functions including marketing, sales, revenue management, direct marketing, call centers, business & corporate development, digital products, analytics, IT, information security and events for this Fortune 300 company ($14bn+ revenue). My team included several C-level executives, SVP's and corporate vice presidents.My role also involved steering the company's growth strategy including its commercial approach, business model, customer experience and new offerings. This involves a major transformation ambition which I have lead twice before in Fortune 200 companies. I've developed a unique expertise helping global companies think, act and operate like Amazon. -
Global Cdo & Cio, Executive Vice PresiidentVolvo Cars Jan 2017 - May 2019Göteborg, SeSpearheaded digital and technology transformation at Volvo Car Group .. building new consumer experiences and the digital products behind them to fuel growth. Leading a team of several C-level roles, corporate VP’s and a global organization (1,500+ people, ~1bn spend, enterprise applications across the company). On the consumer side, I lead innovation and transformation of our consumer experience and business model (subscriptions, direct sales, sharing).Also lead our California operations focused on concept innovation for new cars, advanced technology initiatives (health, safety, autonomous driving), tech partnerships and corporate VC.My work as global CIO was to shake up old school IT. Transformed IT function to a digital product oriented model from top to bottom of the stack. Pushed all key aspects of transformation - operating model, talent infusion, talent mapping, agile team setup, defining product and platform roadmaps, ceremonies and forums. -
Global Cdo & SvpMcdonald'S Oct 2013 - Jan 2017Chicago, Illinois, UsWorking for the CEO, built an entirely new global organization for McDonald's from scratch to lead the future of our customer experience, powered by technology.In three years took McDonald's digital opportunity from theory to reality. I have made the following contributions to spur an ambitious transformation for McDonald's:- Developed a comprehensive vision for our digital efforts, including our key long term pillars- Evangelized direction to our Board, CEO and peers across our Senior Leadership Team- Crafted a new global organization and hired large numbers of digital natives from leading tech companies- Created a large pipeline of digital experience and engagement initiatives, including underlying product roadmaps, business plans and strategies- Spearheaded bolder corporate culture, based on strong appetite for innovation and customer experience thinking- Represented our innovation agenda in media, opened SF office, and forged strategic relationships w/ Apple, Google and TwitterKey Deliveries:- Develop a massive omni-channel / e-commerce solution * mobile app (rated 4.5 stars, higher than Starbucks) w/25mm+ users, retail kiosks in over 20k stores, web experience * powering all customer interactions with McDonald's (ordering, payment, offer redemption, loyalty) * global rollout / deployment - Develop a huge, direct customer channel and the underlying CRM * owned channel for the first time in McDonald's history * path to go from virtually zero to a large scale database of customer profiles and relationships in tens of millions * global rollout / deployment - Develop new consumer experiences * on-demand delivery * check-in solutions for mobile users in our drive through * table service for in-store customers via beacon / location technology * restaurant music controlled by customers via mobile * power charging stations to complement our productivity offering (e.g., WiFi) -
Gm, Kindle Direct PublishingAmazon Apr 2011 - Oct 2013Seattle, Wa, UsI led a hyper-growth part of Kindle (over 100% YoY growth) … our efforts to democratize publishing and empower content creators worldwide. As leader of direct publishing efforts, I owned P&L and product roadmap as we created a $1bn business. Rolled-up functions including product management, program management, marketing, engineering, author relations, and metrics.Separately, I was privileged to run a start-up within Amazon from idea / napkin stage to product development. Generated two social / community software patents for Amazon as part of product creation. The product launched in beta after I moved on: http://on.wsj.com/Z2fqra -
Head Of Local BusinessYahoo! 2008 - 2011Sunnyvale, Ca, UsRunning product marketing, biz dev, monetization for Local properties at Yahoo! Y! Local is a major business with over $100mm in revenue and 20mm unique users. We drove several innovative programs and initiatives such as integrating local content in search engine results, creating local versions of the Yahoo homepage, aggregating reviews from Yelp and other providers, syndication of local search into apps via API's, and developing community based products like Y! Neighbors. -
Y! News - Head Of Global Product Marketing/StrategyYahoo! 2008 - 2011Sunnyvale, Ca, UsI was responsible for product positioning, strategic direction, marketing and metrics for Yahoo! News globally. Y! News has been a category leader - # 1 in most market globally - with over 100mm unique users. Responsible for user engagement and growth, as well as monetization.
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Ceo/FounderCovigna Jan 2001 - Mar 2005UsI co-founded and served as CEO of Covigna from napkin stage to exit. Covigna was an innovative content management software provider, which was named a Top 100 software provider by Supply & Demand Chain Magazine. Our products cracked new ground in cloud, collaboration and workflow.We built this company during the lean times of the early 2000's and accomplished several "pivots" to keep the business afloat. We were more efficient, innovative and successful than well funded competitors. I attribute this to great co-founders and our amazing team. -
![Audible [Acquired By Amazon]](https://cimg.aeroleads.com/ln/logos/2d/aa3b3b6983477781e67f5e8a53e7a0d2.jpg)
Senior DirectorAudible [Acquired By Amazon] 1999 - 2000Newark, Nj, UsI joined the company pre-IPO. Audible was later acquired by Amazon. I was responsible for consumer marketing and distribution - mainly getting our app onto devices. This pre-dated the iPhone by 7 years. We were successful in acquiring mobile app customers by working with handheld device OEM's like Microsoft, Dell, Palm and more. -
Corporate Dev & StrategyAol 1996 - 1999New York, Ny, UsIt was like being at Facebook now ... tons of fun and the center of gravity in the web -
Financial AnalystGoldman Sachs 1994 - 1996New York, New York, UsIPO's and M&A for companies like Border’s, Sports Authority, Kmart, Ryder, Lockheed Martin, tech startups and other businesses that don’t exist anymore.
Atif Rafiq Skills
Atif Rafiq Education Details
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The University Of Chicago Booth School Of BusinessFinance And Marketing -
Wesleyan UniversityMathematics-Economics
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Stuyvesant High School
Frequently Asked Questions about Atif Rafiq
What company does Atif Rafiq work for?
Atif Rafiq works for Ritual
What is Atif Rafiq's role at the current company?
Atif Rafiq's current role is CEO and Co-founder.
What is Atif Rafiq's email address?
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What is Atif Rafiq's direct phone number?
Atif Rafiq's direct phone number is +140852*****
What schools did Atif Rafiq attend?
Atif Rafiq attended The University Of Chicago Booth School Of Business, Wesleyan University, Stuyvesant High School.
What are some of Atif Rafiq's interests?
Atif Rafiq has interest in Ebooks, Funders And Founders, Palo Alto, Personal Robots.
What skills is Atif Rafiq known for?
Atif Rafiq has skills like Start Ups, Strategy, Product Management, Digital Media, Entrepreneurship, Leadership, Management, Business Development, Social Media, Mobile Applications, Venture Capital, Publishing.
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