Atif Kazmi Email & Phone Number

New York, New York, Us

Clients: Kodak, HP, Lifeprint, Jonah’s Kitchen, and other lifestyle brands in CPG and food/bev.With a cumulation of experience in advertising, media, and marketing, leading an organization of talented strategists, designers, and creators relentlessly passionate in helping brands tell their stories.• Serve as Chief Brand Officer for portfolio of clients, ensuring authenticity and amplification of missions and values.• Developed and built business from start up to generate 6-figure sales annually; established a strong 50-account customer portfolio of electronics, restaurant, hospitality, NFT, automotive and tech brands.• Utilized a content-first approach to assist clients in reaching 500% more engagement from each dollar invested, when compared to previous agencies.• Collaborated with local influencers to execute in-store activations which have resulted in online pickup and deliveries accounting for 57% of client’s total weekly sales.• Reached over 10M users per year for clients while driving thousands of engagements per post while also leveraging networkgray-produced content to drive retail partnerships and cross-sells.• Built 12+ brands from the ground-up, starting with positioning and branding / packaging and following through to content production, building of the ecomm site and funnels to launching social media presence and in-store activations.

Clients: Bentley, BMW, Bose, Filson, Levi’s, TAO Group, and others.Delivering tailored content from a unique perspective on lifestyle topics related to automotive, travel, fashion, gadgets, and more.• Managing a globally dispersed team of writers, editors, and managers to drive engagement across all of Por Homme’s platforms and beyond.• Oversaw creative and content and grew readership audience to 300K uniques across web, email, and social media.• Increased sales year-over-year by building credibility and trust with advertising partners and constantly introducing new sales-driving and brand awareness products to existing accounts.• Launched media business ahead of the competition and nurtured brand relationships to ensure Por Homme is first to deliver unique, tailored content to our audience.• Established streamlined systems, technologies, and processes to maximize productivity and minimize employee strain. Enhanced company image through highly professional sales and marketing presentations and strategies.

Strand, England, Gb

The Humanity Lab (THL) is a global collective of creators, storytellers, digital natives and data miners who desire to give back. Since launching in 2020, we've partnered with countless individuals and organizations to provide pro bono creative resources and the human capital needed to reach millions of people worldwide with messages that spark action and change perception. Our partners are working tirelessly to drive impact across Activism, Education and Voting. • Promoted the organization's mission through social media and my personal network. • Advised fellow members of the organization's leadership team on strategic direction and participating in the set up of the organization's governance structure.• Attended and participated in quarterly board meetings and monthly committee meetings. • Managed cross-functional, cross-cultural and geographically dispersed design, creative and production teams as we worked directly with partners on Education and Voting initiatives.

London, Gb

Clients: Dell, Michael Kors, L’Oreal, Lancome, Moxie, GarnierManaging post-sales relationships; Working with global team from SF to NY to London to Manila; Facebook and Twitter Advertising• Managed post-sales relationships for large client accounts as the primary contact and trusted advisor.Blended analytical, data-driven experience with creative approach, responsible for growing portfolio to 250,000+ monthly ad variants and $50M in quarterly budget from scratch.• Became a sponge of all-things TBG and social media advertising, leveraging internal subject matter experts (Data Science, Creative, Ad Ops, etc.) to help clients prioritize and solve problems.• Guided team of CSMs, from onboarding to mentoring, while crafting company-wide client management best practices and further developing the CSMs’ career path internally.

New York, New York, Us

Freelance Editor with a focus on Auto and Men's Fashion / Lifestyle coverage.

New York, New York, Us

Clients - HSBC, Verizon, AT&T, American Express, Capital One, University of Phoenix, NY Mag• Compiled quarterly reviews of our Fortune 1000 clients such as HSBC, Verizon and AT&T to optimize performance and revenue of campaigns.• Utilized platforms such as Google Analytics, Nielsen AdRelevance, Quantcast, Compete as well as proprietary consumer measurement software to deliver key insights.• Produced and sustained large data sets through the use of Excel and OLAP.

• Worked closely with taxonomy, UI and search teams to ensure submitted tickets were addressed efficiently.• Assisted in designing of DexKnows applications to run on the iPhone, Android and BlackBerry mobile platforms.• Within three weeks of starting position, identified root causes for 80% of site’s failed searches.

Us

• Organized events in coordination with Rutgers organizations to promote T-Mobile on campus• Provided students with promotional incentives catered to assumptive needs• Provided a consultative approach to achieving event success and recommended appropriate solutions• Contacted regional manager daily to ensure client needs and goals are being addressed

• Ensured client promotions and in-store merchandise placements were implemented to company standards• Maintained a spreadsheet with up to date information on upcoming shipments and POG resets• Input information for weekly auditing through the use of Pocket PC technology• Clients included Hewlett-Packard, Intuit, and GE Money

• Trained local Best Buy and Circuit City employees on client merchandise through the use of product information plans and PowerPoint presentations• Engaged with customers to define needs through use of direct selling techniques• Set appointments with store supervisors to ensure client sales goals were being met