Atif Kazmi Email and Phone Number
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It's always been about people. And who more important than our parents. I am indeed the son of strong, resilient immigrants. My work is a balance of our lived experiences as I look to make my family proud while ensuring the things that matter most are always the priority, not just for me but all those that I work with. I'm a forward-thinking leader with 14+ years of marketing and storytelling experience, focusing on capturing the humanity behind the brand. My most fulfilling and impactful work has seen me work with C-Suite executives at seasoned brands and early stage startups on brand positioning, strategy, and coaching.I'm the Chief Content Officer of Por Homme, a digital lifestyle publication in the Complex Media network that focuses on automotive, fashion, and culture; and Chief Strategy Officer of networkgray, a creative agency and production house that helps brands like Kodak and Polaroid tell their stories with greater authenticity through strategy, design, and content creation. I also serve as a brand consultant and advisor to several Fortune 100 companies (and startups) including Apple and Beats by Dre. Every day, I'm tasked with consistently growing the respective businesses while also ensuring we push the limits in terms of creativity without losing sight of client needs. I wear several hats but Chief Brand Officer and Chief Inspiration Officer are the most broken in. Por Homme started over 14 years ago with a mission that has been a guiding light for all that I do -- Inform, educate, inspire, and most importantly initiate passion. I'm a constant learner, with both the Bleeker Fellowship and Adweek’s Executive Mentor Program providing me with opportunities of enrichment that I previously couldn't fathom. When I'm not romanticizing the mundane, I'm working with The Humanity Lab to support the efforts of organizations in rooted in activism, education, and voting. I'm also paying it forward as a mentor for Adweek Mentees and speaking to students to drive more opportunity and equity for the future generation of marketers and storytellers.Essential Skills: Brand Recognition / Brand Building | Product Design/Redesign | Product Sales Management | Target Market Research | Market Identification | Product Planning | Product Launch | Brand Strategy/Positioning | Content Strategy | Content Marketing | Advertising | Concept Development | Talent Acquisition/Training | Executive Coaching | Message Strategy | Web3 | NFT
Networkgray
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Chief Strategy OfficerNetworkgray Nov 2016 - PresentNew York, New York, UsClients: Kodak, HP, Lifeprint, Jonah’s Kitchen, and other lifestyle brands in CPG and food/bev.With a cumulation of experience in advertising, media, and marketing, leading an organization of talented strategists, designers, and creators relentlessly passionate in helping brands tell their stories.• Serve as Chief Brand Officer for portfolio of clients, ensuring authenticity and amplification of missions and values.• Developed and built business from start up to generate 6-figure sales annually; established a strong 50-account customer portfolio of electronics, restaurant, hospitality, NFT, automotive and tech brands.• Utilized a content-first approach to assist clients in reaching 500% more engagement from each dollar invested, when compared to previous agencies.• Collaborated with local influencers to execute in-store activations which have resulted in online pickup and deliveries accounting for 57% of client’s total weekly sales.• Reached over 10M users per year for clients while driving thousands of engagements per post while also leveraging networkgray-produced content to drive retail partnerships and cross-sells.• Built 12+ brands from the ground-up, starting with positioning and branding / packaging and following through to content production, building of the ecomm site and funnels to launching social media presence and in-store activations.
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Chief Content OfficerPor Homme Mar 2008 - PresentClients: Bentley, BMW, Bose, Filson, Levi’s, TAO Group, and others.Delivering tailored content from a unique perspective on lifestyle topics related to automotive, travel, fashion, gadgets, and more.• Managing a globally dispersed team of writers, editors, and managers to drive engagement across all of Por Homme’s platforms and beyond.• Oversaw creative and content and grew readership audience to 300K uniques across web, email, and social media.• Increased sales year-over-year by building credibility and trust with advertising partners and constantly introducing new sales-driving and brand awareness products to existing accounts.• Launched media business ahead of the competition and nurtured brand relationships to ensure Por Homme is first to deliver unique, tailored content to our audience.• Established streamlined systems, technologies, and processes to maximize productivity and minimize employee strain. Enhanced company image through highly professional sales and marketing presentations and strategies.
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Head Of MarketingThe Strongs Neck Corp Dec 2024 - Present -
Membership Committee MemberSoho House & Co Oct 2023 - PresentStrand, England, Gb -
Leadership TeamThe Humanity Lab Jun 2020 - PresentThe Humanity Lab (THL) is a global collective of creators, storytellers, digital natives and data miners who desire to give back. Since launching in 2020, we've partnered with countless individuals and organizations to provide pro bono creative resources and the human capital needed to reach millions of people worldwide with messages that spark action and change perception. Our partners are working tirelessly to drive impact across Activism, Education and Voting. • Promoted the organization's mission through social media and my personal network. • Advised fellow members of the organization's leadership team on strategic direction and participating in the set up of the organization's governance structure.• Attended and participated in quarterly board meetings and monthly committee meetings. • Managed cross-functional, cross-cultural and geographically dispersed design, creative and production teams as we worked directly with partners on Education and Voting initiatives.
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Account DirectorTbg Digital Jan 2012 - Jan 2014London, GbClients: Dell, Michael Kors, L’Oreal, Lancome, Moxie, GarnierManaging post-sales relationships; Working with global team from SF to NY to London to Manila; Facebook and Twitter Advertising• Managed post-sales relationships for large client accounts as the primary contact and trusted advisor.Blended analytical, data-driven experience with creative approach, responsible for growing portfolio to 250,000+ monthly ad variants and $50M in quarterly budget from scratch.• Became a sponge of all-things TBG and social media advertising, leveraging internal subject matter experts (Data Science, Creative, Ad Ops, etc.) to help clients prioritize and solve problems.• Guided team of CSMs, from onboarding to mentoring, while crafting company-wide client management best practices and further developing the CSMs’ career path internally. -
Freelance WriterAskmen.Com Nov 2010 - Dec 2013New York, New York, UsFreelance Editor with a focus on Auto and Men's Fashion / Lifestyle coverage. -
Business AnalystPulsepoint (Formerly Datran Media) Mar 2010 - Dec 2011New York, New York, UsClients - HSBC, Verizon, AT&T, American Express, Capital One, University of Phoenix, NY Mag• Compiled quarterly reviews of our Fortune 1000 clients such as HSBC, Verizon and AT&T to optimize performance and revenue of campaigns.• Utilized platforms such as Google Analytics, Nielsen AdRelevance, Quantcast, Compete as well as proprietary consumer measurement software to deliver key insights.• Produced and sustained large data sets through the use of Excel and OLAP. -
Mobile Search AnalystDex One Sep 2009 - Feb 2010• Worked closely with taxonomy, UI and search teams to ensure submitted tickets were addressed efficiently.• Assisted in designing of DexKnows applications to run on the iPhone, Android and BlackBerry mobile platforms.• Within three weeks of starting position, identified root causes for 80% of site’s failed searches.
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Brand Ambassador (T-Mobile)Repnation Sep 2008 - Jun 2009Us• Organized events in coordination with Rutgers organizations to promote T-Mobile on campus• Provided students with promotional incentives catered to assumptive needs• Provided a consultative approach to achieving event success and recommended appropriate solutions• Contacted regional manager daily to ensure client needs and goals are being addressed -
Regional Client RepresentativeMosaic Sales Solutions Holding Company Jun 2008 - May 2009• Ensured client promotions and in-store merchandise placements were implemented to company standards• Maintained a spreadsheet with up to date information on upcoming shipments and POG resets• Input information for weekly auditing through the use of Pocket PC technology• Clients included Hewlett-Packard, Intuit, and GE Money
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Field SpecialistMarketsource Sep 2007 - Jan 2009• Trained local Best Buy and Circuit City employees on client merchandise through the use of product information plans and PowerPoint presentations• Engaged with customers to define needs through use of direct selling techniques• Set appointments with store supervisors to ensure client sales goals were being met
Atif Kazmi Skills
Atif Kazmi Education Details
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Rutgers UniversityPolitical Science
Frequently Asked Questions about Atif Kazmi
What company does Atif Kazmi work for?
Atif Kazmi works for Networkgray
What is Atif Kazmi's role at the current company?
Atif Kazmi's current role is Human-Centered Leader | Lifestyle | Automotive | Hospitality | Food & Bev | Brand Builder | Brand Positioning | Branding | Adweek Executive Mentee.
What is Atif Kazmi's email address?
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What is Atif Kazmi's direct phone number?
Atif Kazmi's direct phone number is +121238*****
What schools did Atif Kazmi attend?
Atif Kazmi attended Rutgers University.
What skills is Atif Kazmi known for?
Atif Kazmi has skills like Digital Media, Online Advertising, Social Media, Social Media Marketing, Facebook, Google Analytics, Advertising, Marketing, Entrepreneurship, New Media, Digital Marketing, Public Relations.
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