Atif Syed Email & Phone Number

Greater Chicago Area

Market leader in multiple household packaging categories. Joined as Brand Manager for Europe, Middle East & Africa. Promoted to Senior Brand Manager in 2016, with responsibility expanded to entire International division and to supervise a Brand Manager. Transitioned to the United States business in late 2016: initially undertook P&L responsibility for all Paper categories; moved to Reynolds Wrap - the company’s flagship brand - in 2019 and to Global Commercialization in 2021.- Managed multiple global suppliers and steered cross-functional teams across different products & brands.- Elevated digital advertising effort on managed brands, changed creative development approach, refined targeting strategy and buying approach. Achieved 3x-4.5x KPI vs earlier.

Karachi, Pakistan

One of the largest food companies in Pakistan, formerly part of Unilever, with annual revenue $200M+. Led 12-member team, increased share by 2+ points and user households by 17% in a fiercely-competed category (200+ brands). Promoted to General Manager, Marketing from Marketing Manager in May 2013. - Achieved double-digit revenue growth annually and improved net margin by 2 points in a fragmented category and a sluggish economy.

Karachi, Pakistan

Pakistan’s largest private bank, with 5M relationships and revenue of $1.2B. Managed communication, influenced innovation and led 3 assistants. Achieved ‘Top Performer’ rating, progressed in responsibility from Consumer to all products.- Launched HBL CreditCard, led aggressive communication & promotion strategy over 3 years. Built second highest brand equity despite highly competitive category.

Karachi, Pakistan

Specialty marketing consulting boutique, with technology and education clients in Pakistan and the Middle East.- Created and executed marketing programs for blue chip companies. Designed and launched Intel Youth Network – selected by Intel Corp as a Global Innovations Campaign.

Karachi, Pakistan

Riyadh, Saudi Arabia

Dallas, Texas